I. Basic explanation
Pinyin xuān chuán also refers to the communication activities known to the public. In modern society, it also refers to the person who arranges all kinds of communication matters for singers in record companies. Synonyms: announcement, propaganda, dissemination and preaching. Antonym: hide, cover up.
Second, explain in detail.
Propaganda is a planned action, that is, deliberately spreading selective information to change the existing attitudes or views of some people or a group, which is different from educational activities aimed at spreading knowledge. Publicity usually uses the existing ideas, emotions and action systems of the publicity target, integrates the propaganda purpose into it, and avoids mentioning people who contradict it.
Propaganda is an important method to persuade communication, and most of them are two sides with opposite positions and considerable competition with each other. In business, commercial advertisements and public relations activities to promote products can also be regarded as a form of publicity, because the information provided by such dissemination and persuasion is not only selective, but also not necessarily true.
Propaganda was originally a neutral word, but in the 1930s, the new political groups in Germany and Italy tried their best to win the public's favor, and then they were given negative meanings and bad comments.
The possible factors of publicity effect include: the credibility of the propagator, the possibility of being persuaded by the propaganda object, the consistency between the propaganda content and personal experience, the degree of fear caused by the propaganda content, the interference degree of the existing attitude of the propaganda object, and whether there is anti-propaganda that conflicts with the propaganda intention.