2006 "Exhibition Planning and Practice" Post Qualification Examination Scheme (Trial)

I. Description of the Project

Exhibition is known as the "booster" of economic development and social progress. Modern convention and exhibition industry originated from international metropolis and famous tourist attractions. According to experts' prediction, with the success of China's Olympic bid and Expo bid, Shanghai will become an important exhibition center in the Asia-Pacific region in 2 1 century. Exhibition talents are increasingly becoming one of the scarce talents in Shanghai's economic and social development.

According to the requirements of the talent training project in Shanghai, the Shanghai Tourism Management Committee, together with the Shanghai Foreign Economic and Trade Commission and the Shanghai Economic Commission, set up the training and assessment project of "Exhibition Planning and Practice".

"Exhibition Planning and Practice" project has the post qualifications of assistant exhibitor, exhibitor, registered exhibitor and senior exhibitor. Referring to the internationally accepted industry rules and knowledge and skills system, combined with the actual situation in Shanghai, we have set up exhibition introduction, exhibition planning, exhibition management decision-making, exhibition laws and regulations, exhibition management, exhibition marketing, exhibition reception management, exhibition reception practice, exhibition display practice, exhibition copywriting, exhibition etiquette, exhibition design and exhibition for different positions. Through professional training and assessment, we will train and deliver all kinds of professionals and practical talents in planning, management, marketing, reception, design and technology, which are in short supply for the booming exhibition industry and the 20 10 Shanghai World Expo.

The evaluation office of Shanghai talent training project "Exhibition Planning and Practice" is located in Shanghai Tourism Training Center. Shanghai Tourism Training Center, directly under the Shanghai Tourism Management Committee, is one of the top ten training centers for talents in short supply in Shanghai, and is responsible for the post qualification assessment of the project of "Exhibition Planning and Practice".

Second, the exhibition post and assessment requirements

(1) Assistant Exhibition Department

1. Professional requirements: all kinds of skilled, applied and practical professionals who master the actual operation of the exhibition industry.

2. Application conditions: graduated from high school, technical secondary school or secondary vocational school, and above.

3. Examination subjects: 76 hours in total.

(1) Comprehensive knowledge of 24-hour exhibition

(2) 24-hour convention etiquette

(3) X module of exhibition practice (you can choose one or more of the following professional directions) for 28 class hours.

X 1 exhibition reception practice

X2 Exhibition Practice (pilot in the second half of 2006)

(2) Exhibitors

1. professional requirements: junior and middle managers or professional technicians with certain professional knowledge and ability in the exhibition industry.

2. Application conditions:

Anyone who has the equivalent of CET-4 and meets one of the following conditions can apply for the exam:

(1) College degree or above.

(2) Having obtained the qualification certificate of assistant exhibitor for 2 years or more.

(3) Undergraduate students who will graduate this year (subject to the month of the exam).

3. Examination subjects: total 184 class hours.

(1) 24 hours of exhibition introduction

(2) Practical English for Exhibition (① written test+listening; ② Oral test) 80 class hours

(3) 24-hour exhibition copy

(4) X module of exhibition major (you can choose one or more of the following major directions) for 56 hours.

X 1 exhibition management

X2 exhibition marketing

X3 Exhibition Reception Management (pilot in the first half of 2006)

X4 Exhibition Design and Layout

X5 Exhibition Multimedia Technology

X6 Exhibition venue management ☆

X7 exhibition logistics ☆

Note: Anyone who was born before1964 65438+February 3 1 and has been engaged in the exhibition industry for five years can apply for exemption from holding practical English for exhibitions.

(3) Registered exhibition masters

1, professional requirements: middle and senior managers in the exhibition industry.

2. Application conditions:

(Anyone who meets any of the following conditions can apply)

(1) Obtained the qualification certificate of exhibition master and worked in the exhibition industry for more than 5 years;

(2) After graduating from university, he has been engaged in exhibitions and related work for 8 years;

3. Examination subjects:

(1) Exhibition Planning

(2) Decision-making of exhibition management

(3) Exhibition laws and regulations

(4) Practical English for Exhibition (① written test+listening; (2) Oral test (those who have obtained the performance teacher qualification certificate can be exempted from the test)

(4) Senior Exhibitor ☆.

1, professional requirements: senior management, planning and decision-making personnel in the exhibition industry.

2. Application conditions:

(Anyone who meets any of the following conditions can apply)

(1) Obtained the qualification certificate of registered exhibition master and worked in the exhibition industry for 3 years or more;

(2) Engaged in exhibition and related work after graduation from university 10 years, and made remarkable achievements in the exhibition industry.

3. Examination subjects:

(1) Advanced Exhibition Training

(2) grade evaluation and paper review

Third, the evaluation form

1, May in the first half of 2006, and the second half of 2006, 1 exam, with single subject accumulation, requires all to pass within 3 years.

2. Advocate to receive system professional training before the exam. Those with the same education and ability can also take the exam according to the relevant content of self-study in the syllabus.

3. Training evaluation plans for the second half of 2006 and 2007 will be announced separately.

Four. Issuance of certificates

Those who pass the examinations in all subjects can obtain the post qualification certificate of "Exhibition Planning and Practice of Shanghai Shortage Talents Training Project" uniformly printed and issued by the Organization Department of Shanghai Municipal Committee of the Communist Party of China, Shanghai Personnel Bureau, Shanghai Education Committee and Shanghai Adult Education Committee (the certificate indicates the professional direction and the name of the passed subjects). If you pass a single subject, you can get a single subject certificate (the name of the passed subject is written on the certificate). When all subjects are qualified, you can change the post qualification certificate of Shanghai talent training project "Exhibition Planning and Practice".

Shanghai Shortage Talents Training Program

Exhibition planning and practice examination office

June 5438, 2005+February

(Note: those with ☆ will not be tested in 2006. )

Shanghai Shortage Talents Training Program

Ten Questions and Ten Answers on 2006 Exhibition Planning and Practical Post Qualification Training

1. Q: What is the "Shanghai Talent Training Project"?

A: According to the requirements of the municipal party committee and the municipal government to cultivate talents in short supply for Shanghai's economic and social development, the Organization Department of the CPC Shanghai Municipal Committee, the Shanghai Personnel Bureau, the Shanghai Municipal Education Commission and the Shanghai Adult Education Commission, with the support of relevant commissions, jointly set up the "Shanghai Talent Training Project" on 1993.

1In May, 1993, the Shanghai Municipal People's Government officially approved the "Implementation Plan for Training Talents in Shortage in the 1990s", and based on the industry, established a training system for talents in shortage with Shanghai Tourism Training Center, Shanghai Foreign Trade Education Training Center and Shanghai Enterprise Management Training Center as the main bodies.

In recent years, the project of training talents in short supply in Shanghai has flourished, and the project of "Exhibition Planning and Practice" is one of the key new projects launched according to the new round of development in Shanghai.

2. Q: What are the service objectives and training assessment objectives of the "Exhibition Planning and Practice" project?

A: In the new century, Shanghai will accelerate the pace of building an international economic, financial, trade and shipping center. Exhibition is known as the "booster" of economic development and social progress. Modern convention and exhibition industry originated from international metropolis and famous tourist attractions. At present, China's convention and exhibition industry is developing rapidly at an average annual rate of 20%, and gradually moving towards internationalization, specialization and branding. Exhibition economy has become a new bright spot of China economy. According to experts' prediction, with the success of China's Olympic bid and Expo bid, Shanghai will become an important exhibition center in the Asia-Pacific region in 2 1 century. For a long time, the market-oriented operation of China's convention and exhibition industry is relatively low, most of the existing employees are half-way monks, and the new employees lack the corresponding professional qualification certification, which is extremely disproportionate to the rapid development of Shanghai's convention and exhibition industry. The lack of high-quality professional exhibition talents has become a bottleneck restricting the further development of Shanghai's exhibition industry.

The development and implementation of the project "Exhibition Planning and Practice" aims to establish the first domestic international exhibition professional qualification training and assessment system with high starting point and high standards, and to train professionals and practical talents in planning, management, marketing, reception, design and technology for the booming exhibition industry and the 20 10 Shanghai World Expo.

3. Q: Who will organize and implement the "Exhibition Planning and Practice" project?

A: Shanghai Tourism Management Committee is entrusted by Shanghai Talent Training Engineering Office to take the lead. Shanghai Tourism Training Center, together with Shanghai Foreign Economic and Trade Commission, Shanghai Economic Commission and Shanghai Exhibition Industry Association, organized resources from all walks of life and successfully developed the training and assessment project of "Exhibition Planning and Practice". In July 2003, the project steering committee, expert committee and evaluation office were formally established. In 2004 and 2005, two training examinations on "Exhibition Planning and Practice" were held, which were successful.

Shanghai Tourism Training Center, directly under the Shanghai Tourism Management Committee, is the examiner of the "Exhibition Planning and Practice" project, and is responsible for formulating the examination syllabus, examining and approving training venues, recommending training materials, organizing examinations, issuing certificates and releasing unified information.

4. Q: What are the requirements for students in this project? Are there any professional restrictions?

A: The convention and exhibition industry is a new industry in China, with strong industry correlation, involving planning, management, marketing, exhibition design, architecture, tourism, hotels, logistics, advertising copy, law, foreign languages, multimedia technology and other professional categories, which requires high comprehensive quality and ability of employees. Therefore, this project is formulated according to the relevant rules and knowledge and skill system of the international exhibition industry and combined with the actual situation. According to the actual situation of the industry, it is divided into four working levels: assistant exhibitor, exhibitor, registered exhibitor and senior exhibitor. Each post puts forward different requirements for academic qualifications and work background. Students can choose their own post level and professional direction according to their education level, professional expertise, career orientation and hobbies.

In principle, the project has no professional restrictions on the training objects. On-the-job training and assessment courses and requirements can be inquired online, and training and assessment institutions can also be consulted.

Project website: Shanghai Tourism Network

Shanghai Shortage Talents Training Network

5. Q: When will the training start? What should I pay attention to when signing up?

A: The "Exhibition Planning and Practice" project is a brand-new comprehensive training and assessment project. According to the needs of society and market, the training of "assistant exhibitors" and "exhibitors" in 2006 will begin in the middle and late February. The specific registration time and training time are arranged by the authorized training point according to the examination time.

Participants in the training of "Exhibition Planning and Practice" project must meet the requirements of the corresponding application conditions in the "2006 Exhibition Planning and Practice Post Qualification Examination Scheme (Trial)", a training project for talents in short supply in Shanghai.

6. Q: What is the training form, training time and charging standard?

A: At present, the socialized training of "Exhibition Planning and Practice" is mainly in the form of amateur training, which is usually arranged at night and weekend (specifically arranged by the training point).

Assistant exhibitor training course: three courses, with a suggested total class time of 76 hours, training fee of 456 yuan, and materials (teaching materials) around 90 yuan (more refunds and less supplements).

Exhibition teacher training course: four courses, with total class hours of 184, training fee of 1 105 yuan, and materials (teaching materials) of about 180 yuan (returning more and making up less);

7. Q: Can foreigners take part in the training assessment?

A: The project of "Exhibition Planning and Practice" is the key project of Shanghai's talent training project in short supply. The project is based in Shanghai, serving the Yangtze River Delta and facing the whole country. Participation in the training is not limited by majors and regions, and foreigners and overseas personnel can participate. However, students who sign up for the exam should meet the requirements of the corresponding registration conditions of Shanghai Talent Training Project "2006" exhibition planning and practice "Post Qualification Assessment Scheme (Trial)".

8. Q: What are the training points of the "Exhibition Planning and Practice" project?

Answer: In 2006, the authorized training point of "Exhibition Planning and Practice" project:

Shanghai Foreign Trade and Economic Cooperation Education and Training Center; Shanghai Chunshen Tourism College; Fudan University Network College; East China Normal University Vocational and Technical Training Center; College of continuing education; East China University of Science and Technology; College of continuing education; Shanghai Normal University; Department of Continuing Education, Shanghai Jianqiao Vocational and Technical College.

9. Q: When will the evaluation start? What is the assessment form and cost?

A: The project of Exhibition Planning and Practice adopts modular assessment, and there is no limit to the subjects participating in the assessment. From the beginning of the first subject, all subjects must be passed within three years, and subjects that fail during the period can register for make-up exams.

In the first half of 2006, the post qualification examination for assistant exhibitors and exhibitors is scheduled to register in the middle and late March and take the examination in the middle and late May.

The registration fee for each subject of the post qualification examination for assistant exhibitors is 235 yuan (including the registration fee 10 yuan), and each subject is 75 yuan; 400 yuan (including registration fee 10 yuan) for all subjects in the post qualification examination for exhibition division, except 90 yuan, the other 75 yuan.

Training evaluation plans for the second half of 2006 and 2007 will be announced separately.

10. Q: What certificates are issued? What's the use?

Answer: Those who pass the examinations in all subjects within three years can get the Qualification Certificate for Exhibition Planning and Practice of Shanghai Shortage Talents Training Project uniformly printed and issued by the Organization Department of the Municipal Party Committee, the Municipal Personnel Bureau, the Municipal Education Commission and the Municipal Adult Education Commission, and enter the talent pool.

This certificate is a post qualification certificate for employing all kinds of exhibition talents at all levels. The holder can enter the talent market for exchange, and can also be recommended by training and evaluation institutions to Chinese and foreign exhibition units.

Those who pass the single-subject examination will be issued with a single-subject certificate. After each subject is qualified, the post qualification certificate of Shanghai talent shortage training project "Exhibition Planning and Practice" will be renewed.

Shanghai Shortage Talents Training Program

Exhibition planning and practice examination office

Reference for June 5438+February 2005:

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