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Analysis of competitors in Lu's innovation and entrepreneurship process
Competitor analysis: superstar erya.

Superstar Erya Company is committed to providing world-leading educational resources and technology for the education market in China. Relying on the powerful advantages of online education technology and huge teaching resources, we provide highly scalable online education series courses and complete technical service solutions for various schools, scientific research institutions and education and training institutions. The superstar Erya also uses online teaching methods, using online video to teach and inviting teachers from major universities to teach. At the same time, the lecture is equipped with courseware. Professor Er Ya, a superstar, has a wide range of courses, such as: national culture, career planning for college students, cultural relics and Chinese civilization, basic principles of Marxism, marketing and so on. , involving culture, history, economy, politics and so on. And Lu's innovation and entrepreneurship course is mainly aimed at marketing. Moreover, the teachers are all experienced teachers in marketing, and the invited guests are all successful people in modern innovation and entrepreneurship. I will give you examples, which is more convenient for students to understand and closer to our lives. Beijing Superstar Company Editor Superstar Company is one of the earliest companies engaged in the digitization of paper materials and the production of electronic publications in China. In 2000, the largest chinese numerals Library in the world was built. In May 2000, Superstar Digital Library was listed as a demonstration project of China Digital Library under the National 863 Plan. Superstar Digital Library currently has 2.6 million kinds of books, and it is increasing at the rate of100000 every year. Beijing Superstar Company is the largest digital library solution provider and digital book resource provider in China. The business scope includes the processing, supply, collection and management of digital book resources and providing a complete platform for the creation, publication and dissemination of digital books. The construction of electronic facilities is very complete and unified, and it is easier to modernize than Mr. Lu's class, which may be a competitive point.

Competitor 2: Beijing Juchuang Jiayuan Network Technology Co., Ltd..

This is a platform organization that provides one-stop entrepreneurial services for entrepreneurs. Huang Xiaoming, a famous star, is one of the partners of Juchuang. From business model to financing service, from BP writing to human resources, from legal affairs to policy ... Juchuang provides entrepreneurs with one-stop overall solutions for entrepreneurship. At the same time, Juchuang has also developed a series of entrepreneurial service products, such as Juchuang APP, Juchuang LAPP, and Juchuang Partner LAPP, to break through the online and offline barriers of entrepreneurial services and enable entrepreneurs to obtain various services needed in the entrepreneurial process conveniently and quickly. The teaching of Lu Entrepreneurship Course is mainly in the form of one-on-one guest interviews, or attended by many senior entrepreneurs and entrepreneurs in the industry. The content of the lecture mainly involves the personal stories of successful innovation and entrepreneurship, the commonness of successful innovation and entrepreneurship, the present situation of innovation and entrepreneurship ecological environment, the interaction and collision of innovation and entrepreneurship hotspots, the experience of building revolutionary innovation business within large enterprises, and the methods to enhance the leadership of innovation and entrepreneurship. Through real people and stories, and through the sharing of entrepreneurial experience and wisdom, industry insight and foresight by emerging entrepreneurial leaders, the lectures will enable students to find the future direction and further enhance their abilities.

Competitor 3: Courses on campus.

Teacher Lu's innovation and entrepreneurship courses are the same as those of other teachers. It is an elective course offered by the school, but how to increase the number of students attending classes or the effect of attending classes is a competitive point. Some courses are students' favorite courses, such as "Introduction to Chinese and Foreign Masterpieces" and "Dance Appreciation", which everyone is willing to learn. Teacher Lu's course is what we should study in college. The skills he taught us are how to start a business, how to innovate, and the core ideas and concepts of various innovative technologies. Let us broaden our minds and horizons, not just our personal interests. This is what each of us should learn. We should strengthen this course and let the students understand the importance of this course, so as to improve the classroom click-through rate of Mr. Lu's innovation and entrepreneurship course and be more successful than other courses.

The fourth competitor: YC-Y combination company.

He is a famous American business incubator, and its founder is paul graham (PG for short), who is known as "the godfather of Silicon Valley entrepreneurship". In February this year, Sam Altman succeeded Procter & Gamble as the new chairman of YC. During her work, Lisa found that 70% of the problems in the process of starting a business are directly related to the project or the market, but 30% are common basic problems that every entrepreneur should understand. So, in September this year, SA and Stanford University (the big water source for entrepreneurs in Silicon Valley, just like Zhejiang University is the big pool for entrepreneurs in Hangzhou) opened this course called CS 183B, with the aim of teaching all entrepreneurs how to face and solve the aforementioned 30% common and basic problems. In this course, SA invited many entrepreneurial brands (SB for short) to teach (the appendix has a list of some teachers). These SB's are experienced entrepreneurs who recognize the quality of the courses. Based on the YC background of this course, we call it CS 183B YC Entrepreneurship Course.