Strengthening and improving the ideological and political education of college students is a strategic project related to the future of the country and the destiny of the nation. Our party has always attached importance to the ideological and political education of college students, and has made great achievements in theoretical research, curriculum setting and team building. In recent years, the rapid development of new media based on digital technology, network technology and mobile communication technology has not only changed the way of life, learning and thinking of college students, but also brought new opportunities and challenges to college students' ideological and political education. From the perspective of opportunity, the characteristics of new media, such as popularity, rapidity, interactivity and vividness, provide a new carrier and platform for ideological and political education of college students, enrich the ways of ideological and political education of college students, and effectively use new media can enhance the effectiveness of ideological and political education of college students; From the perspective of challenges, the new media is virtual, open and difficult to master and monitor, which makes the ideological and political education of college students face many new contradictions and problems, and urgently requires the innovation of ideas and methods of ideological and political education of college students. In this case, ideological and political educators in colleges and universities should fully grasp the characteristics of new media, seek advantages and avoid disadvantages, give full play to their own advantages, and use new media to innovate ideological and political education for college students.

Relying on new media to build a platform to expand the ideological and political education space for college students. There are many advantages in ideological and political education for college students by using new media. For example, the new media is powerful and widely used, which to some extent gets rid of the limitation of time and space and provides a new position with unlimited capacity for ideological and political education of college students. The diverse and vivid ways of information dissemination are in line with the psychological characteristics and acceptance habits of college students who want to communicate on an equal footing, which is conducive to enhancing the pertinence and attractiveness of college students' ideological and political education. Ideological and political educators in colleges and universities should introduce new media into ideological and political education of college students on the basis of adhering to traditional methods such as classroom education, theme activities, social practice and voluntary service, and develop ideological and political education of college students by using forums, blogs, Weibo and professional websites, so as to expand the space of ideological and political education.

Strengthen interaction through new media to enhance the effect of ideological and political education for college students. The traditional mode of ideological and political education for college students has a strong one-way, while the ideological and political education for college students under the condition of new media has the characteristics of two-way, interaction and openness. This is conducive to giving full play to the enthusiasm of both teaching and learning, especially attracting college students to actively participate. However, due to the variety and disorder of information in new media, especially on the Internet, and the curiosity and lack of judgment of college students, the ideological and political education of college students will be affected to some extent. Ideological and political educators in colleges and universities should strengthen their interaction with college students through new media as much as possible, keep abreast of their ideological trends, and conscientiously do the corresponding guidance work. On the one hand, we can make use of forums, blogs and Weibo. Carry out one-to-one, one-to-many and many-to-many communication, give targeted guidance according to the characteristics and ideological confusion of college students, and make ideological and political education work in the hearts of college students; On the other hand, we should build and improve the professional ideological and political education website, enrich its content and improve its form, and provide an interactive platform for college students. All departments of the school should strengthen coordination, form a joint force, establish the necessary information supervision mechanism, advocate healthy and civilized internet access, and create a good network environment.

Using new media to carry out research and improve the ability of ideological and political education for college students. The vigorous development of new media not only has a great influence on the methods of ideological and political education for college students, but also puts forward higher requirements for the professional level of ideological and political educators in colleges and universities. Facing the new situation and new challenges, ideological and political educators in colleges and universities should constantly improve their political quality and ideological and moral quality to ensure the correct direction of ideological and political education for college students; At the same time, we should constantly improve media literacy and the ability to use new media to ensure the effective use of new media to do a good job in ideological and political education for college students. In the teaching of "Two Courses", we should actively explore network resources, update educational materials at any time, and make good use of pictures, animations and other forms to make ideological and political education more substantial and vivid. In daily management, we should pay attention to the use of new media to carry out relevant research and evaluation, understand and master the ideological trends, psychological conditions and spiritual needs of college students, so as to make ideological and political education closer to the reality of college students' study and life and achieve better results.