First, improve the quality of education and attract existing and reserve students.
The quality of kindergarten education is the decisive factor to determine the success or failure of enrollment. The survey shows that the growing needs of modern children are increasingly complex and diverse. When parents choose admission conditions, they also
From paying attention to the convenience of personal work and transportation, it has changed to paying attention to the hardware environment and software construction of kindergartens. Therefore, kindergartens should not only work hard on the "hard work" of kindergarten environment construction, but also
Take the "internal strength" of teachers' ability and quality as the core competitiveness of kindergartens. According to the characteristics of the information age, kindergartens should organize teachers to learn to use online learning and accumulate on the basis of inheriting and developing traditional teaching methods.
Expand information-based teaching methods, explore humanized teaching methods, and develop distinctive kindergarten-based and school-based courses to attract a fixed group of students. We should attach importance to the education of children in kindergartens and constantly improve the quality of teaching.
Quantity. Characteristic education with rich content and lively form can not only seize existing students, but also radiate and attract reserve students to occupy the enrollment market first. It should be said that children in the park are the best "advertisements" for enrollment.
Parents of children are "voluntary advertisers" in enrollment work. Only by striving to improve the education and teaching level of kindergartens can we improve our popularity, expand the amount of child care and make kindergartens achieve better social and economic benefits.
Second, innovate the mode of running a park and enrich the channels and methods of running a school.
Nowadays, people have higher and higher requirements for preschool education. Kindergartens must have a sense of innovation, adjust their competitive strategies, and strive to find a new way to meet the needs of today's education. In the academic system, according to
Set up full-time and full-time nursery systems according to their own conditions, and add half-hour fees for parents to choose from; In terms of service types, weekend service, delayed service, winter and summer vacation service, etc. You can add. For non-kindergarten children,
Temporary boarding and other services can be carried out, and Chinese food and nap services can be provided for primary and secondary school students when the venue and conditions permit. Parent-child activities have become an important part of modern education and can be provided for young parents.
Parent-child park Parent-child park can be organized in a more flexible way, specifically targeting children aged 0-3 and their parents in the surrounding communities. According to the characteristics of young parents' lack of educational experience, the focus of education is determined as parents.
The guidance of educational theory and the popularization of educational methods provide direct educational guidance for scattered infant families in the community. This not only improves parents' concept and skills of scientific parenting, but also promotes the healthy growth of scattered infants. At the same time,
Cultivating potential students can effectively improve the enrollment rate of young children.
Third, strengthen brand promotion and expand social influence.
Brand promotion plays an important role in enrollment. On the basis of careful analysis and research on the characteristics of running the park, we will subdivide the target population from the perspective of the market and organize unified consulting activities.
Move it. It is necessary to organize enrollment personnel to carry out necessary training, make standardized publicity materials, unify enrollment ideas and propaganda caliber, and truly, comprehensively and objectively reflect the characteristics of the park. In publicity materials, we should focus on young people.
Kindergarten concept, teaching staff, curriculum design, teaching mode, equipment and facilities, safety management, supervision mechanism, etc. Let parents know the characteristics of kindergarten at a glance and form a deep impression. Can be combined with the enrollment plan, held once.
Some parents' open day activities invite parents of kindergarten children, especially those who plan to enter the kindergarten, to watch teachers' lectures and show their teaching achievements, so as to show a good image and expand the popularity of kindergartens. Kindergartens should pay attention to surrounding enterprises
Institutions keep close contact with the community, and under the premise of ensuring safety, children can often be organized to participate in some community activities and public performances. Conditional circumstances, to use network information technology to establish their own website, and
Actively interact with the news media, and at the same time strive for the strong support of the local government, education administrative departments, well-known experts and scholars, and promote their own brands by participating in and organizing various activities.
In short, only by starting from the source can kindergartens creatively do a good job in enrollment. Kindergartens should make great efforts in teaching quality, strictly enforce educational laws and regulations, renew ideas and innovate means, so as to meet the needs of society and parents and be invincible in the fierce market competition.
Suggestion:
1. Generally, advertisements can be increased, large-scale activities can be organized, community counseling and weekend parent-child classes can be held, but in my opinion, parents' approval is crucial. How to make students satisfied and at ease is the key factor for kindergartens to increase the number of students and develop healthily.
2. It is better to have characteristics and satisfy parents than anything else, and it is better to add publicity. I think there must be good management.
3. Community publicity, free classes for parents and children, baby performances, distribution of publicity materials and questionnaires.
Get the parents' approval first, and then introduce the students to you through their parents. This trick is very effective in my kindergarten. I hope I can help you!