1. British universities specializing in visual communication
Royal college of art
The Royal College of Art (RCA) was founded in 1837, located in London, England. The only fully research-oriented art college in the world (no bachelor degree). Professors are internationally renowned artists, practitioners and theorists.
Central St. Martin
Since 1960s, Central Saint Martin has been regarded as the best art and design school in Britain, which has trained many famous students, including graphic design masters alan fletcher, Gilbert and George, lucien Floyd, Sir antony gormley, Phoebe Philo, John Gariano, bad boy alexander mcqueen and product designer paul smith.
London Institute of Communication (formerly London Institute of Printing) is one of the six colleges in university of the arts london. Provide a wide range of courses: illustration, graphic design, photography, news, marketing, film (from preparatory courses, undergraduate courses, graduate students to research courses). From June 5 to 10, 2003, the new teaching building of London Institute of Communication was officially opened, which has the most advanced media equipment.
University of Edinburgh
The University of Edinburgh (Aida for short) is a world-class public comprehensive research university located in Edinburgh, the capital of Scotland. It is the highest institution in Scotland and recognized as the top institution in Britain. It is a member of Russell University Group, European coimbra group, European Union of Research Universities and Global Alliance of Higher Education Institutions.
Goldsmith College, University of London
Goldsmiths (University of London) is a leading research institution of art and design, culture and social sciences in Britain. The following ten disciplines are in the forefront of the world: anthropology, art and design, communication and media studies, computer science and information systems, English language and literature, history, performing arts (including music, drama and performance), politics and international studies, psychology and sociology.
the glasgow school of art
Glasgow School of Art (GSA) was founded in 1845, which is the oldest artistic laurel in Scotland and its artistic design ranks among the top ten universities in the world. It is also one of the few independent art colleges in existence and enjoys a high reputation in Europe.
Second, the British Visual Communication Design Branch
Visual communication design mainly conveys all kinds of information to people through vision, so the main elements of visual communication design are words, illustrations and signs, which are the most important elements in visual communication design. Visual communication design involves many fields, such as various advertisements on TV and roadside signs. These all belong to the field of visual communication design, but in design science, visual communication design has been divided, mainly including:
1, font design: as popular now, making some personalized signatures beautiful belongs to the category of font design;
2. Exhibition design: such as the layout and position of each item in the exhibition;
3, packaging design: you can almost see in daily life that the layer of packaging outside the newly bought unopened items is;
4.logo design: each company has its own logo, and the design of this logo is logo design; There is also layout design and illustration design.
5. Poster design: Also known as poster design, it is posted in the public environment through the creative expression of graphics, words and colors, so as to enhance the effectiveness of visual communication, mainly including: commercial posters, public welfare posters, cultural posters, etc. It is one of the main forms of visual communication design.
Third, visual culture.
In fact, "visual culture" is a relatively new concept, which officially entered the research field in the 1980s. With the deconstruction of postmodernism, we redefine and reflect on the way we observe the world.
Many students are definitely unfamiliar with the major of visual culture, and they are more exposed to visual communication. Today, I will introduce you to what is the visual culture major.
Vision is directly related to our feelings, and its research object is "what vision sees". "Visualizing" non-visual things is the change of people's perception mode.
Visual culture is to explain and discuss the phenomenon that "vision" occupies a dominant position recently. The society has entered a landscape society with the production and consumption of image products as the main factors. Landscape is a kind of "social relationship between people mediated by influence" and a materialized world view.
"Culture" is historical. Therefore, the study of "visual culture" cannot be separated from the study of art history. The purpose of visual research is to explore the significance of the transmission, occurrence and change of visual objects in different time and space and different situations. Therefore, art history is closely related to the non-visual meaning contained in contemporary visual scenes.
In a word, visual culture is a new interdisciplinary research field, and its research scope is quite extensive, including cultural research, gender research, consumption research and so on. The discussion of visual culture does not exclude the previous discussion on artistic works, nor does it completely focus on vision. Visual culture has opened a complete intertextual world, in which the interpretation of image, sound and spatial composition depends on their interaction.