Reason one: common interests and needs.
Ma Bao usually has common interests and needs, such as educating children and sharing parenting experiences with each other. Training institutions can meet the needs of treasure mothers by providing valuable content and services, thus arousing their interest and participation.
Reason 2: Privileges and benefits
Training institutions can attract baby mothers to actively participate in fission activities by providing them with preferential treatment and benefits that they are interested in. For example, free audition courses, discounts, gifts, etc. It gave the mothers the motivation to invite more friends to join.
Reason three: socializing and sharing.
Mabao people usually have strong sociality and desire to share, and they are willing to communicate and share their experiences with other Mabao people. Training institutions can provide interesting topics and interactive content by establishing community platforms, stimulate the participation of Bao Ma, and encourage them to share their content with more friends, thus achieving the fission effect.
Extended content:
In addition to the above reasons, the successful Ma Bao WeChat fission also needs to consider the following points:
1. Channel selection: Select appropriate Mabaoqun and social platforms for promotion, such as Ma Bao WeChat Group and Ma Bao Circle.
2. Content planning: provide interesting, practical and relevant content for treasure mothers, attract their attention and participation, and increase the fission effect.
3. Reward mechanism: Set up a reasonable reward mechanism to encourage Bao Ma to actively participate in fission activities, such as giving rewards in the form of points and discount coupons.
4. Continuous follow-up: maintain interaction and contact with Ma Bao, respond to their questions and needs in time, establish a good user relationship, and promote the sustainable development of fission effect.
In a word, training institutions can understand Ma Bao's needs and behavioral characteristics, and adopt corresponding strategies and measures to realize the split of WeChat in Ma Bao, increase the number of WeChat friends, and gain more potential customers and participants.