Approaching science is a popular science TV program launched by CCTV's comprehensive channel.
The main content of the program is to carry forward the scientific spirit, publicize scientific ideas, advocate scientific methods and disseminate scientific knowledge. Each program, guided by a news clue, tells the scientific problems behind news hotspots and important problems in scientific development: giving scientific explanations to the focuses, hotspots, doubts, difficulties and new phenomena in social life; Truly record scientific events and stimulate the audience's interest in science.
The program premiered on CCTV Comprehensive Channel at 20:00 every night from June 1998, and was broadcast on CCTV Science and Education Channel from July 9, 2006. On September 30th, 20 19, Approaching Science aired the last program.
Program background:
With the implementation of the policy of "rejuvenating the country through science and education" and the introduction of the first popular science program, popular science TV programs have attracted the attention of media at all levels. With the launch of the science and education channel of CCTV and some professional science and technology TV programs, they have achieved good social repercussions. On the TV screen, there are more excellent TV programs.
However, it seems difficult for such TV programs to find a balance between popularizing scientific and technological knowledge and achieving the best results, and to achieve the goals of knowledge, ideology, artistry and appreciation. In this context, Approaching Science came into being as a column to guide people to understand science.