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Brand promotion of early education: six main points
From the consumer's point of view, early education brand promotion needs to pay attention to the following six points in order to attract and retain customers.

accurate positioning

Clear target groups, such as children of a certain age and their parents, as well as the level positioning of institutions, whether to take the high-end, middle-end or low-end route.

course features

In many early education courses, in addition to showing a wealth of course choices, we should also highlight our own expertise and characteristics, so that parents can know why they choose you.

Quality experience

Through online platforms and offline flyers, parents and children are invited to experience the course to ensure an excellent experience and gain the recognition and trust of parents.

Abundant activities

In the highly competitive early education market, in addition to classroom teaching, various parties and outdoor activities should be held to help children broaden their horizons and enhance interaction.

Flexible pricing strategy

Although parents are willing to invest in education for their children, price is still an important factor for them to consider. Provide a variety of package options, such as monthly card, season card, annual card and so on. To increase price flexibility and better attract and retain customers.

A strong faculty

Especially in high-end early education institutions, teachers are an aspect that parents are very concerned about. In the promotion, showing the strength of teachers is also a key link.