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Brief introduction of nine cooperative organizations
According to the survey data released by CCTV sophomore, in the first half of 20 1 1, the educational science and technology channel occupied the first place in Zhejiang province. Huang, Dean of Advertising College of China Communication University, pointed out that from the viewing performance in the first half of 20 1 1, the total share of the most powerful terrestrial channels in Zhejiang, Shandong, Jiangsu, Anhui, Hunan, Hebei, Jiangxi, Tianjin and Yunnan accounted for1%of the viewing share in the nine provinces. The average viewing share of CCTV in these nine provinces is 1.44%, and that of provincial satellite TV is 1.03%. This means that if the terrestrial channels of nine provinces join hands, the viewing share is roughly equivalent to seven CCTV channels or an average of 10 provincial satellite TV channels. Advertisers have also said that compared with CCTV and provincial satellite TV, terrestrial channels have the advantage of being closer to the people and more grounded, and joint activities between the two sides can often achieve win-win results.

The "Nine in One Organization" has effectively covered more than 700 million people. After the establishment of a unified organization, we can break the disadvantages of coverage, jointly develop new forms of TV media communication from program cooperation to advertising cooperation, realize the national strategic layout of "nine in one", and at the same time make "nine in one" an advantageous cooperation platform of "service value-added, marketing assistance and brand upgrading".

With the continuous expansion of the member stations of the Nine Cooperation Organization, it has reached 12. In addition to Zhejiang Satellite TV's educational science and technology channel, it also added Shi Jing in Anhui, Qilu in Shandong, Jiangsu, Shi Jing in Hunan, farmers in Hebei, Volkswagen in Jiangxi, Tianjin and Yunnan, Henan, Heilongjiang and Hubei. Pauli is the chairman of nine cooperation organizations, Luo Tao is the secretary-general, and Gravitation Media is the secretariat, assisting the chairman unit in charge of the operation of nine cooperation organizations.

In the process of continuous expansion, nine cooperative organizations have continuously launched joint projects: a large-scale live broadcast program "I am a Shopper" initiated by Shi Jing, Hebei Province, which was copied by Shandong qtv, Hubei Comprehensive, Henan Metropolitan and Jiangsu City Channel and became a common project. 2065438+From March to June, 2004, the large-scale campus youth enterprising reality show Blingbling School Flower Festival jointly launched by Shi Jing and other member stations will set off a storm of youthful beauty.