After graduation, students should have the ability in enterprises, institutions, research institutes, financial institutions, cultural media and other fields. Engaged in enterprise management research, strategic management planning, human resource management, administrative management, marketing management, brand management, production management and capital management.

Graduates majoring in marketing (brand management) will mainly engage in marketing management and project planning, market research and analysis, customer service management and brand building, maintenance and operation. Specific positions include: brand expert, brand director, brand manager, sales manager, marketing expert, sales representative, regional manager, sales supervisor, sales director, account manager, sales engineer, regional sales manager, sales assistant and marketing director.