KFC family bucket refers to a market-oriented package launched by KFC fast food company, including super-value family bucket sold in KFC restaurant, KFC door-to-door delivery and KFC takeaway family bucket ordered online.
KFC is a multinational chain restaurant. It is also the second largest fast food restaurant and the largest fried chicken chain in the world. KFC was founded in 1952, and its headquarters is located in Kentucky, USA. Mainly selling fried chicken, hamburgers, French fries, mixed rice, egg tarts, soda and other high-calorie fast food. The founder is Harlan Sanders. KFC's main business includes selling fried chicken, hamburgers, French fries, egg tarts, soft drinks and other western-style fast food, and once ranked 93rd among the top 20 19 global brands 100. On 202 1 June1day, KFC reached an exclusive cooperation with Monster Charging.
In the fast food service industry with such fierce competition, KFC has been able to maintain a strong development momentum because it was in different stages of development when it entered the China market, and formulated a strategy that is in line with both organizational culture and strategic logic. First, in the entry period, the main strategy is to introduce a brand-new western fast food service system and catering concept.
1, with a brand-new chain operation mode of unified logo, unified clothing and unified distribution mode, finally established its own market position in China by virtue of high-quality products, fast and friendly service and clean and hygienic catering environment.
2. Always adhere to the localization of employees 100%, and constantly invest funds and manpower in various and multi-level trainings. From restaurant waiters, restaurant managers to functional department managers, the company arranges scientific and strict training plans according to the nature of work. In order to make managers reach the professional level of fast food management, KFC has also established a professional training base for restaurant management-Education Development Center.
3. KFC's "speed-oriented" entrepreneurial spirit in the fast food industry makes it pay special attention to team spirit and rely on team cooperation to achieve high efficiency, thus ensuring correct and fast service during the service period. It has formed an efficient, flexible, perfect and advanced management incentive mechanism, and team spirit and excellent management level are the secrets of KFC's foothold in the market.
4. Excellent service. At KFC, you will get more services than you originally hoped. The tenet of KFC is customer first. It is for this purpose that every customer, whether adults or children, feels at home.