1, the increase of economic income
The development of economy leads to the improvement of surplus income and consumption level, and the consumption of clothing and accessories naturally increases.
2. Freedom of lifestyle
With the increase of holiday leisure, the diversification of lifestyle, and the increase of leisure, parties and occasions, there are many opportunities for parent-child clothing to be displayed.
3. The improvement of fashion consumption consciousness.
Perceptual consumption has become a trend in today's consumption, especially for women who are the main consumers of parent-child clothes. Perceptual consumption is not concerned with the commodity itself, not only the satisfaction of quantity and quality, but also the "emotional value", paying more attention to the symbolic, meaningful and symbolic components attached to the commodity object, as well as the satisfaction of personality and spiritual pleasure.
4. Emphasize the concept of modern kinship.
In China, a country that has always attached importance to feelings, we choose to create a cordial, harmonious and warm family atmosphere with parent-child clothes, and raise the concept of family culture to a new height. Influenced by China culture, people are used to expressing their feelings implicitly. Nowadays, a new generation of fashionable young parents are more willing to express their love for their families and children openly, spontaneously and generously. Young parents who are well-educated and pursue individuality and originality will invest more energy and material support in their children.
5. Media guidance
The media has played an important role in promoting the popularity of parent-child clothes. Fashion shopping guides, such as domestic and foreign stars, pay great attention to the style, color and accessories of children's clothes when they take their children out of the mirror, and most of them choose parent-child clothes. Fashion magazines will report this and further publicize and comment on it.
The function of wearing parent-child clothes
1, contact family relationship
Because parent-child clothing can make the feelings between family members closer, it is a closely connected whole in the eyes of others, and it is an obvious image symbol, which can be clearly linked among strangers, and this relationship can not be concealed by simple men's clothing, women's clothing or children's clothing.
Step 2 meet physical and mental needs
Parent-child clothing can meet people's physiological needs, and more importantly, it can meet people's psychological and emotional needs for love.
3. Psychological appeal to love.
With the increasingly tense work pressure and indifferent modern urban life, people's love and affection for their families is particularly important. Parent-child clothes that satisfy people's psychological demands will be an ideal bond, which will closely link love and desire.
4. Cultivate family values and aesthetic awareness.
Parent-child clothing can make children feel the love of their parents psychologically and enhance their confidence and trust. Moreover, parent-child clothing can also cultivate children's recognition of family values from an early age and cultivate children's good dress taste and aesthetic consciousness.
5. It's very common and very personal.
Parent-child series clothing is characterized by both commonness and individuality among clothing individuals, and the combination of quantity will produce new quality, that is, new connotation, which is more visually attractive and stronger than individual clothing.