Answers to the Introduction to E-commerce in the National Higher Education Self-study Examination (urgently needed)

Answers to the introduction of e-commerce

Answers to the national unified proposition of higher education self-study exam in the second half of 2003

Reference Answers and Scoring Criteria of Introduction to Electronic Commerce

1. multiple-choice questions (this topic is entitled 15 small questions, with 2 points for each small question, totaling 30 points)

1.D 2。 A 3。 C 4 explosive D 5。 B

6. A seven. C 8。 B 9。 B 10。 D

1 1.B 12。 C 13。 A 14。 D 15。 C

Second, multiple-choice questions (there are 5 small questions in this big question, 2 points for each small question, a total of 10 points)

16.ABE 17。 ABC 18。 ABD 19。 ACD 20。 CDE

Three. Fill in the blanks (there are 10 small questions in this big question, and each small question is 1 point, with a total of1point).

2 1. automation 22. Search 23. Cost 24. Customize 25. physics

26.27 settlement. Demand 28. Pricing is 29. Purchasing. technology

Four. Explanation of nouns (there are 4 small questions in this big question, with 4 points for each small question, totaling 16 points)

3 1. bandwidth is the amount of data passing through the communication line in unit time.

32. Search engine is a special WWW page software, which can find pages that match the words or phrases entered by users.

33. Online cash deposit involves a trusted third party (such as e-bank) in all electronic cash transfer processes, who holds the cash account number of consumers. Online cash system requires merchants to contact the consumer's bank before receiving the consumer's purchase request.

34. Outward marketing strategy can make companies go to consumers actively, instead of passively waiting for all the Internet technologies of consumers.

5. Short answer questions (4 small questions in this big question, 6 points for each small question, a total of 24 points)

35.( 1) Communication from the Working Group

Enables managers to communicate with employees through e-mail, video conferencing and bulletin boards.

(2) Electronic publishing

Enable enterprises to organize, publish and distribute human resource manuals, product specifications and

Meeting minutes and other information

(3) Productivity of sales team

It improves the speed of information flow between production department and sales team, and between enterprises and customers.

36.( 1) Trojan horse is a program hidden in a program or a page to hide its real purpose.

(2) Troy Ma can eavesdrop on the confidential information of the computer and transmit it to his WWW server, which constitutes a violation of confidentiality.

(3) Trojan horse can also change or delete the information on the client, which constitutes a violation of integrity.

(4) Trojan horse technology is a technology that puts destructive active pages into seemingly harmless WWW pages and can run immediately to carry out destructive activities.

37.( 1) E-wallet can store credit card, e-cash, owner's identification, owner's address and other necessary information in the cashier of e-commerce website.

(2) E-wallet improves shopping efficiency. After consumers choose goods, they can complete the payment process by clicking on their wallets, which greatly speeds up the shopping process.

(3) E-wallet is very useful, because consumers will go to the cashier to confirm their choice after the electronic shopping cart is full. At this time, a page or two form will appear, asking for personal information such as name, address and credit card number.

38. Consumers' online shopping can be divided into three stages: pre-purchase preparation, post-purchase completion and post-purchase interaction.

(1) Pre-purchase preparation stage. Consumers should look for and find products that can meet the requirements in a large amount of information and make purchases.

(2) Purchase completion stage. Information flow and document flow related to the seller's negotiation on purchase terms (such as price, delivery date, etc.). ); Determine the purchase mix

(3) Post-purchase interaction stage. Customer service and support, the purpose is to solve customer complaints, returns and product defects.

Sixth, the essay question (this big question is 10)

39. The benefit objectives of different companies in establishing websites are:

(1) Establish (or alienate) a brand (or increase brand awareness)

(2) increase the existing marketing plan

(3) selling products and services

(4) Improve after-sales service and support.

(5) Managing the supply chain (or improving the competitiveness of the supply chain)

(6) Auction

(7) Selling advertising space

(8) Purchase products and services

The measurement methods are as follows:

(1) Measure brand promotion through market research and opinion polls.

(2) Measure the sales of products and services by sales volume or sales volume.

(3) Measure the improvement of after-sales service and support by customer satisfaction or reducing the cost of customer service and support.

(4) Measure and manage the supply chain by reducing the procurement and supply costs or shortening the order fulfillment time.

(5) The transaction volume through auction, the number of bidders and sellers, the amount and quantity of goods sold, the number of registered users and the balance.

Measure the auction benefit of the website

Introduction to e-commerce in 2004 Answer: Click to download.

June 2005 5438+ 10 National Higher Education Self-taught Examination Introduction to E-commerce

Course code: 00896

1. Multiple choice questions (this big question has 15 sub-questions, and each sub-question has 1 point, totaling 15 point).

Of the four options listed in each question, only one meets the requirements of the topic. Please fill in the code in brackets after the title. Wrong selection, multiple selection or no selection will not be scored.

1. The development of e-commerce can be divided into four stages.

The first stage is (c)

A. Electronic information transmission technology

C. Electronic fund transfer era D. Online service

2. Among the key technologies of e-commerce, the most important one is (b)

A. Internet B. Database software

C. Multimedia D. Encryption software and hardware

3.SSL is (b)

A. Secure Hypertext Transfer Protocol B. Secure Sockets Layer Protocol

C. file transfer protocol D. secure electronic transaction protocol

4. The type of buying behavior that is easily influenced by in-store advertisements and easily changed to buy goods is (D)

A. Special planned purchase and sale B. Simple planned purchase

C. Completely unplanned purchase D. Remind to buy

The bid starts from the highest price and lasts until the bidder accepts the price.

This auction form is (b)

A. British auction B. Dutch auction

C. Sealed bidding auction D. Bidirectional auction

6. A company's website is used to improve after-sales support, and the main index for evaluating its website benefit target is (B)

A. Sales volume B. Customer satisfaction

C.d. number of visitors

7. The order acquisition process ends in (c)

A. Identify potential customers B. Design satisfactory solutions

C. Prepare the order D. Offer the price to the customer

8. In the following first-level domain names, (b) means government agencies.

A.edu· B.gov

C.net· D.com

9. In the process of e-commerce system development, the business that belongs to late outsourcing is (D)

A. Website design B. Website demonstration

C. Website development D. Website maintenance

10. the abbreviation of "electronic data interchange" is (a)

A.b. Comparison Programme

C.FTP D.ISP

1 1. If the delivery address of the electronic order is rewritten, we say it is broken (c).

A.b. Non-repudiation of data

C. Data integrity D. Data requirements

12.IP sharing is also called (a)

A. virtual server b virtual client

C. Server D. Client

13. The factor that determines the performance of WWW system is (D).

A. Hardware and operating system B. Operating system and application server software

C. Application server software and hardware D. Hardware, operating system and application server software

14. The main area of benchmark test is (b)

A. Database management system B. Hardware and operating system

C. Web server

15. According to the analysis table of Morgan Stanley Tianhui Company, the following products are most suitable for online sales (D).

A. Toys B. Collectibles

C. clothes D. books

Second, multiple-choice questions (there are 5 small questions in this big question, 2 points for each small question, a total of 10 points)

At least two of the five options listed in each question meet the requirements of the topic. Please fill in the code in the brackets after the title. Wrong selection, multiple selection, less selection or no selection do not score.

16. The protocol responsible for sending and retrieving emails on the Internet is (AB).

A.SMTP B.POP

C.FTP D.IMAP

E. encrypted socket protocol layer

17. The characteristics of electronic cash are (ABDE)

A. Monetary value

C. No privacy D. Security

E. storability and retrievability

18. The key strategy for the success of online retailing is (ABCDE)

A. Build brand B. Increase inventory

C. Reduce costs D. Use customized marketing

E. Correct pricing

19. Can store electronic wallet (ACDE).

A. Credit card B. Traditional check

C. Electronic cash D. Owner's address

E. identification of the owner

20. The initial stage of website development includes (BCDE)

A. Integration stage B. Reserve stage

C. Connecting stage D. Starting stage

E. sexual stage

National Higher Education Self-taught Examination June 2006 5438+ 10

Introduction to e-commerce test questions

Course code: 00896

1. Multiple-choice questions (there are 20 small questions in this big question, with each small question 1 point, totaling 20 points)

1. "E-commerce is a technical application to realize business and workflow automation". It defines e-commerce from the perspective of (a)

A.b. service

C. Communication D. Online

2. The impetus to promote the development of electronic settlement comes from (a)

A. Reduction of technology cost, operation cost and online commerce.

B. reduction of technology cost, inventory and online commerce.

C. Reduced inventory, reduced processing costs and increased online commerce

D. reduce operating costs, processing costs and inventory.

3. According to the different representative technologies in different periods, the development stage of e-commerce can be divided into four stages, and the third stage is (c).

A. Electronic fund transfer era B. Electronic information transmission technology

C. Online services

4. The three most popular WWW server programs are (a)

A.Apache HTTP server, internet information server and Netscape enterprise server.

B.Apache HTTP server, Internet information server and SQL server.

C. Internet information server, Netscape enterprise server and SQL server.

D.Apache HTTP server, Netscape enterprise server and SQL server.

The core function of 5.5. WWW server is (d).

A. Website management B. Application construction

C. handle and respond to customer requirements.

6. The standard generalized markup language is (B)

A.HTML·B·SGML

C.XML

7. The abbreviation of post office protocol is (D).

A.HTTP B.SMTP

C.IMAP D.POP

8. Computer security is mainly divided into two categories, namely (c)

A. Password security and privacy security B. Client security and server security

C. Physical security and logical security D. Server security and communication channel security

9. Public key encryption is also called (A)

A. Asymmetric encryption B. Symmetric encryption

C. Hash coding D. Private key encryption

10. belongs to the prepaid token is (d)

A. Encrypted credit card B. Electronic check

C. Third-party authorization mechanism D. Electronic cash

1 1. How many categories can online retailers be divided into? (3)

A.ii.b.iii

Cardiovascular diseases

12. The order of the three stages of customer relationship management is (b)

A. strengthen relationships, establish relationships, and maintain relationships B. establish relationships, maintain relationships, and strengthen relationships

C. Establish relationships, strengthen relationships, and maintain relationships D. Maintain relationships, establish relationships, and strengthen relationships

13.eBay is one of the most successful consumer goods auction websites, and its auction method is ().

A. British auction

C. dutch auction

14. The ultimate goal of online marketing is (a)

A. Maximize profits B. Increase sales

C. Reduce business costs D. Strengthen communication with all target groups

15. The firewall representing the communication between private network and Internet is (b).

A. Gateway server B. Proxy server

C. e-mail server

16. The following statement is wrong (b)

A. Smart cards can store a large number of users' personal information.

B.Mondex card can postpone settlement.

C.Mondex card is a product of MasterCard International.

Smart cards are easier to prevent abuse than traditional settlement cards.

17.B2B e-commerce application can be (c)

A. Communications from the Working Group

C. Supplier management D. Personal finance

18. The usability principle followed by website designers does not include (b)

A design the website in such a way that consumers navigate through the links.

B. design the website according to the company's organizational structure.

C design features and color usage are consistent.

D. clearly mark navigation marks

19. There are many ways to enhance the value of the company's core information base in the advanced reserve stage of website construction, one of which is (d).

A. make the company interact with the target market automatically.

B. Make companies make better use of company data to profit from the market.

Enable the company to establish contact with the target market and customer partners.

D. ensure that the information on the company website is constantly updated.

20. Basic Internet Protocol (TCP/IP)( B)

A. not applicable to LAN B. It is a two-tier program (protocol).

C. They work in the transport layer. They work in the network layer.

Second, multiple-choice questions (there are 5 small questions in this big question, 2 points for each small question, a total of 10 points)

Of the five options listed in each question, two to five meet the requirements of the topic. Please fill in the code in the brackets after the title. Wrong selection, multiple selection, less selection or no selection do not score.

2 1. The application structure of sales chain management includes (DE)

A. Managing applications B. Customer tracking

C. Human resource management D. Bidding documents and quotation generation

E. Pricing

22. The functions of e-commerce software include (ABD).

A. Shopping cart B. Catalog display

C.WWW shows D. transaction processing mechanism

E. compiling stream program

23. Advantages of online retailing over mail order include (BCD).

A. Inventory B. Multiple settlement methods

C. Low cost D. Interactive

E. Save time and convenience