1997 He wrote the first novel "Golden Zone" describing China's book industry in China.
For many years, he has devoted himself to the research and practical operation of audio-visual and book marketing theory. 1995 compiled the national technical level training textbook "Audio-visual Distributor Skills" (published by People's Education Publishing House) for the Ministry of Labor and the Press and Publication Administration, which filled the gap in the audio-visual distribution textbook in China. He has published many theoretical research papers on the publishing and distribution of library books in China Publishing, Book Distribution Research, Publishing Wide Angle, China Press and Publication, China Book Business Daily, etc. , whose research paper "Thinking and Strategy Research on Book Marketing in China" has been published as a textbook for graduate students majoring in publishing in China Renmin University.
Shi San is the first book planner in China to hold a lecture on "Book Marketing Planning" in China Publishing Science Research Institute and China Press and Publication Administration Training Center. He has been an influential senior practical training expert in the domestic book industry, and has trained more than 30 times for publishing houses and bookstores all over the country. In 2004, he was trained by the Shanghai Branch of the Training Center of the General Administration of Press and Publication entitled "Books, Walking on the Marketing Scene —— China Book Marketing Localization Operation Skills", which was regarded as an authoritative localized book marketing lecture by the industry, and its lecture courseware was widely downloaded and disseminated by the publishing industry. Over the years, we have cooperated with many domestic publishing houses and book companies to participate in the publishing planning of best-sellers, popular books and supplementary books, and sold a total of 6,543,800 copies of single-variety books.
At the same time, Shi San is also an expert in the planning of China Book Fair. He has participated in the exhibition marketing planning of the 9th to14th National Book Fair, and his innovative exhibition marketing planning is ahead of his peers every year. The National Book Fair (Nanjing) and (Fujian) booths planned and produced by Jiangsu Pavilion have become classic works of book fair booths.
Founded in 2000, Shisan Book Culture Communication Network was called "the first professional book information communication network in China" by the industry media, and now it has become a famous professional book information media in China. Founded in 2004, China Publishers Forum has a wide influence in the industry, and has a strong network communication momentum with the cooperation forum columns of Publishing Reference and Publishing Wide Angle. In 2005, he founded "China Publishers Blog".
In May, 2005, China's first book promotion network video program and audio broadcast program-China Book Channel "Shi San Telling Stories" was launched in Shi San Book Culture Communication, providing audio and video live broadcast and download services for netizens, which was called a revolutionary innovation in book marketing promotion in China by the industry. Mr. Shi San has been working in the publishing industry for more than 20 years, and his unique experience in the whole publishing marketing process and website marketing operation from book publishing to distribution, marketing promotion and media operation has attracted the attention of the industry, and gradually established the "Shi San" brand in China publishing industry.
In 2006, Mr. Shi San began to pay attention to and study the development of animation industry in China, and devoted himself to the research on the marketing theory and practice of animation industry. He is a senior consultant of You Man Cultural Communication Agency, the authoritative organization of animation publishing in China.