The marketing of beauty industry has always been closely related to education and training. From the rise of beauty technical training in the early 1990s, to the popularity of beauty concept training in the late 1990s, and to the expansion of today's beauty culture education, the objects and contents involved in this marketing model with training and lectures as the main form have also changed and improved greatly. From the initial training of beauticians' skills to the training of agents, terminal beauty salons' quality and marketing management ability, the form is more and more vivid and the content is more and more, and it is gradually moving towards multi-level and all-round. Many enterprises spare no effort to provide marketing services to customers from the source of education. On the one hand, they vigorously promote corporate culture and product knowledge through this form, on the other hand, it is more important to stimulate their enthusiasm for signing bills and promote sales by meeting customers' learning needs.

Advantages and disadvantages analysis: Educational marketing continuously spreads product knowledge and management knowledge to the audience, which enhances the influence and sales power of enterprise marketing and improves the quality of industry personnel. So from the starting point and audience psychology, it has a unique advantage. However, it will take a long time to put this marketing model into practice. Enterprises should not only have long-term development planning and determination, but also have the courage to implement a virtuous circle and long-term development strategy. At the same time, we must ensure that this kind of education is worthy of the name, reflects the guidance of scientific authority, and cannot be superficial. Education sets the stage, attracting investment and singing opera, otherwise the loss outweighs the gain.