1, brand strategy adjustment: schools need to adjust their brand strategy to better adapt to the market and development trends, and renaming is a way of brand strategy adjustment.
2. Adjustment of the relationship with Cambridge Education Group: Xuzhou Jiaji Cambridge International School has a cooperative relationship with Cambridge Education Group, but the cooperation mode and scope may have changed, so it is necessary to adjust the school name to adapt to the new cooperation mode and scope.
3. Adjustment of school development direction: the school needs to adjust its own development direction, and renaming is one of the signs indicating the adjustment of school development direction.
4. Policy-related: It is because of the policy changes in the area where the school is located that the school needs to be renamed to conform to local policies.