2. The production of ordinary products is an assembly line, while the production of educational products mainly depends on the overall quality of teachers, including goals and ideals, ideas, contents, methods, mentality, knowledge structure and so on. A slow fire makes sweet malt.
3. The sales process of ordinary products will be immediate if the target management method is adopted, while the marketing of educational products depends more on customer experience and word of mouth.
4. The sales feature of educational products is "everything is difficult at the beginning", but once it is recognized by the market, it will develop at a high speed and become easier and easier, while ordinary products will face the risk of homogeneous product competition and market saturation.
The producers of ordinary products are often so-called "entrepreneurs" who are eager for quick success and instant benefit, while the producers of educational products should be educators with idealistic feelings.