1. Company

Provide early education for children aged 0-6. The teaching idea and teaching method of service center are full of scientificity and rationality.

1. 1 company purpose

Improve parents' parenting level and help parents fulfill their long-cherished wish to make their children become talents.

1.2 project background

So far, China's early education is still in its infancy, and the existing national education system is at the age of 0-6, so the corresponding kindergartens are also set according to this range. The early education of infants aged 0-6 in the most difficult parenting stage is still blank in the system and there is no corresponding functional management department. There is also a gap in teacher training. At present, China's academic institutions have not set up preschool education majors specifically for infants aged 0-6, and there is a serious shortage of teachers at this age. The traditional mode of early education and English education can no longer meet the needs of modern development, and the development of children can not be satisfied enough. The early education of infants and young children has been paid more and more attention by the society and parents.

2 market

2. 1 market capacity

According to the survey, there are 8,500 new births in Shenyang every year, and 5 1 0,000 children aged 0-6. The conservative estimate of those who can receive this kind of education is 1%, that is, 1 out of 100 people will receive this kind of education, which is not difficult to achieve.

2.2 Trend analysis and prediction

According to the data, it is estimated that the annual birth population in Shenyang tends to be stable. In recent years, due to the achievements of education and the popularization of publicity, the number of people receiving this kind of education will increase.

2.3 Main business items

Full-time and half-time child care will be carried out.

Conduct parent training classes, such as mother classes and parent classes. Through training courses, parents can master parenting knowledge.

Develop temporary child care services to facilitate housewives to go out for temporary shopping, or to provide services for children whose mothers suddenly fall ill and have other emergencies;

Develop family-style mini-kindergartens and provide family education teachers for parents.

3 Operation cycle:

3.2. 1 initial period (1~2 years)

In the first year, we enrolled 680 students, established our own brand, accumulated intangible assets, recovered the initial investment, prepared to expand the service scale, and began to prepare for a series of preparations from parent education to children's early preparation.

In the first year, the service entered the market, which improved the popularity of the service and established the brand image. In the first year, 680 students registered. In the first year, the operating income was 22,000 yuan and the profit reached 8,000 yuan.

In the second year, enhance the brand image and expand the enrollment scale. The annual enrollment reaches 1 000, the sales income reaches (00) yuan, and the profit reaches () yuan.

3.2.2. Mid-term (4~6 years)

Further improve and perfect the sales network, focus on the research and development of early childhood education services, implement diversified business strategies, and consolidate and expand the early childhood education market.

Vertical extension, based on early education, further improve early education services and March into other large, medium and small cities.

3.2.3 Long term (5~ 10 years)

The horizontal extension, development and research of early childhood education services, and the all-round development of IQ and EQ of children aged 0-3.

4 marketing

4. 1 Market target: parents of infants aged 0-6.

4.2 price

In view of the domestic market situation, we plan to adopt a competitive price strategy. Compared with other service centers, the price can be lowered by 10%-20%.

4.3 Promotion

When the service center first enters the market, some large-scale activities can be carried out free of charge in crowded places, such as: inviting some parents and children to participate in parent-child activities; Parents can take their children to the service center for free study for a period of time; Give lectures on parenting knowledge for free, and so on, to let parents know about the service center, or do publicity work in various communities, including parents of children aged 0-6 (and pay attention to the potential market, that is, married childless women), so as to achieve their own publicity purposes and open up the market.

5 Curriculum arrangement

From 0 to 6 months, the newborn comes into a world completely different from the uterus in which she lived before: dark and bright, sometimes quiet, sometimes full of various sounds; So the most important goal to accomplish in the first half of life is to adapt to this new world. By enriching the sensory experience and your care, you feel safe and curious about the outside world, and you have completed the first step of understanding the world and trusting you. Children at this stage can be called "little observers".

June ~ 10 can run, walk and jump, and the child has entered an exciting stage in his life: he can move freely without control! This is the second epoch-making separation between the child and the mother, which marks another step for the child to leave independence. The excitement brought by physical fitness temporarily inhibited the child's original language ability. Through independent exercise, they gradually discovered the concept of "I"-what can I do with my body? What effect can I achieve with my ability? I want to do it! At this stage, children begin to become "problem solvers"

In the second year of life between the ages of 22 and 28, children's eyes and expressions have richer content. They can move flexibly, express themselves with simple words, even sentences and some gestures, and start interaction and games with their peers with your company. In life and games, we can often hear some interesting words and do some lovely actions from children. These lovely behaviors of writing, directing and acting are the beginning of children's imagination. At the age of 2, he became a "creative thinker" who could read stories, play with toys and play house by himself for 28-36 months, and his imagination further developed. I like to ask "why" and I am willing to answer your questions. The naive answer made you laugh. These abilities help them enjoy role-playing games, and consolidate their life knowledge, language skills and social skills from the games, and their understanding of repetition rules is gradually clear. At this stage, our children gradually become "logical thinkers"

Children aged 3-6 and 3 are facing a critical period of independence. It is a great challenge for them to leave their parents when they are about to enter kindergarten. Their coping style comes from past experience and their own instinct. Their seemingly mature language ability and athletic ability make them look like "big children", and they love to think. Intelligence and physical strength are constantly developing, and letters and numbers are their favorite.