Teaching plan of tourism professional ethics

Teaching purpose: Moral norms occupy a very important position in the moral system, which is the supplement and concretization of the basic principles of morality and the concrete standard to measure people's moral behavior. It endows moral evaluation with concrete content and points out the direction for moral education and cultivation. Tourism professional ethics is not only a code of conduct that every tourism professionals must follow in his professional activities, but also a standard for evaluating and judging his professional ethics. Any behavior that conforms to these norms is noble and deserves people's affirmation and praise. Any behavior that does not conform to these norms is immoral. Should be criticized and condemned by the public. In addition to the tourism professional ethics that have been elaborated in detail before? Obey the law? 、? Polite? 、? Dedication and love of work? 、? Working together? In addition, there are things I want to learn in this chapter.

Teaching emphasis: elaboration? Sincere and fair, reputation first? 、? Warm and friendly, guests first? 、? Learn business and improve your skills? 、? Be determined to reform and be brave in competition? The meaning, importance and specific requirements of.

Class hours: 2 class hours

Teaching classes: Tourism S20 10- 1, 2;

First, sincerity, fairness and honesty are the first.

(A) the moral meaning of honesty, fairness and credibility first

(B) the importance of honesty and fairness, reputation first

? 1.？ Sincere and fair, reputation first? It is an important measure to measure the management level of tourism enterprises.

2.？ Sincere and fair, reputation first? It is an important measure to evaluate the moral level of employees in the tourism industry.

3.？ Sincere and fair, reputation first? It is the concrete embodiment of China's tourism management principles.

? 4.？ Sincere and fair, reputation first? Establishing a good corporate image and reputation is an effective way to realize the rapid economic growth of enterprises.

(three) the specific requirements of sincerity, fairness and credibility first

1. Centering on meeting customers' needs and taking safeguarding customers' interests as the premise.

2. Honest and reliable, never lose money.

3. Advertising, seeking truth from facts

4. Strictly fulfill the promise and abide by the contract.

5. Price according to quality and reasonable charges.

2. Warm and friendly guests are preferred

(A) warm and friendly, the moral meaning of the guests first

(B) warm and friendly, the importance of guests first

1. Enthusiasm, friendliness and customer first are the basis for tourism enterprises to win the trust and support of customers.

2. Enthusiasm and friendliness, guests first, are the magic weapon for tourism to win in the competition.

3. Enthusiasm, friendliness and customer first are important guarantees for tourism enterprises to obtain good reputation and economic benefits.

(three) the specific requirements of warm and friendly, guests first

Three. to be neither humble nor arrogant

(A) the moral meaning of supercilious and equal treatment

(B) the importance of neither supercilious nor supercilious.

1. Being neither humble nor supercilious is a concrete manifestation of consciously defending national dignity and safeguarding national dignity and personality.

2. Being neither humble nor supercilious plays a positive role in establishing good interpersonal relationships in social communication.

(3) The basic requirements of being neither humble nor supercilious.

1. Modesty, self-esteem and self-improvement

2. Treat every guest equally, treat each other with courtesy and receive them warmly and thoughtfully.

4. Learn business and improve skills

(A) the moral significance of learning business and improving skills

(B) the importance of learning business and improving skills

1. Learning business and improving skills are the basis and premise for tourism professionals to perform their duties and improve their work efficiency.

2. Learning business and improving skills are the strength accumulation of tourism talents to meet the fierce competition and challenges in the market.

(3) Specific requirements for learning business and improving skills.

(1) The goal is clear and persistent.

1. We should seriously study the basic knowledge of culture and lay a solid cultural foundation.

2. Try to improve your language skills.

3. Consciously learn etiquette knowledge.

4. We should strengthen the study of aesthetic knowledge and constantly improve our aesthetic ability.

5. Concerned about current affairs, politics, social hotspots and changes in various fields of the world.

(2) Practice basic skills and constantly improve professional skills.

Verb (abbreviation of verb) is determined to reform and be brave in competition.

(A) the moral connotation of being determined to reform and be brave in competition

(B) the importance of being determined to reform and be brave in competition

1. It is the only way for China's tourism industry to participate in the international tourism market competition.

2. Being determined to reform and be brave in competition is an important measure to promote the rapid growth of tourism professionals.

(C) the basic requirements of being determined to reform and be brave in competition

1. We should establish a strong sense of competition, be brave in competition and be successful.

2. Be brave in reform and innovation, and be brave in competition to win.

Section 2 Professional Ethics Cultivation and Professional Ethics Education in tourism professionals

Teaching purpose: Some people say: I have a high IQ! ? Others said:? I have high emotional intelligence! ? Which is more important, IQ or EQ? How to cultivate emotional intelligence? You will learn in this chapter.

Focus: Make clear the meaning and requirements of tourism professional ethics training and tourism professional ethics education.

? Explain the specific content of tourism professional ethics training and education.

Difficulties: On the basis of analyzing the value of life, explain the methods of education and cultivation of tourism professional ethics in detail.

? This paper expounds the meaning of personality and ideal personality, and analyzes how to shape ideal personality.

Teaching class: tourism s 2008-12; Hotel 2008- 12

First, the requirements of tourism professional ethics training and professional ethics education

(A) the meaning of tourism moral cultivation and tourism professional ethics education

? 1. What is tourism professional ethics?

2. What is tourism professional ethics education?

? 3. The relationship between tourism professional ethics training and tourism professional ethics education.

(B) Tourism professional ethics education requirements

(1) Strive to cultivate noble professional ethics.

? 1. Loyalty

unselfish

? honest

enthusiasm

modest and unassuming

honest

(2) strive to improve the moral realm

1. The moral realm of selfish interests at the expense of others

? 2. The moral field of reasonable egoism

3. The moral realm of distinguishing between public and private

4. The moral realm of public forgetting private.

Second, the content of tourism professional ethics training and professional ethics education

(A) improve professional ethics awareness

(B) to cultivate professional ethics and emotions

? 1. Sense of justice? 2. sense of responsibility? 3. conscience 4. sense of honor? Step 5 be happy

(C) exercise professional ethics will

(d) Building professional ethics and beliefs.

(E) to develop professional ethics habits

Third, the methods of cultivating and educating the values of life and tourism professional ethics.

(A) the value of life

(1.) Social value and self-worth of people

(2) The objective conditions of life value.

? 1. The objective conditions for realizing the value of life

2. Subjective measures to realize the value of life

(B) methods of tourism professional ethics

? (1). Insist on integrating theory with practice.

? (2) Carry out self-evaluation of professional ethics, which is stricter than self-dissection.

1. Be strict with yourself and strengthen professional ethics.

? 2. Conduct self-assessment regularly.

3. Treat criticism correctly and have the spirit of being happy after listening.

? (3) Learn from advanced figures and cultivate their noble moral personality.

(4) improve the spiritual realm and strive to achieve it? Prudent and independent?

(5) strengthening? Self - control

1.？ The importance of self-control

2. What can be done to be effective? Self - control

(3) The methods of tourism professional ethics education.

1. Combination of traditional knowledge and practice of tourism professional ethics

2. Teach students in accordance with their aptitude.

3. Personal demonstration and example guidance

4. Combination of collective influence and evaluation of tourism professional ethics

5. Multi-form all-round three-dimensional education

Fourth, mold the perfect ideal personality.

(A) the cultivation of personality

(B) the meaning of ideal personality

(3) Ideal personality and aesthetics

(D) efforts to shape the ideal personality

? 1. the relationship between behavioral beauty and mind

2. The relationship between language beauty and spiritual beauty

3. The relationship between beauty in appearance and beauty in mind

;