Lego is headquartered in Denmark. It is a global leader in providing high-quality products and experiences that simulate children's creativity, imagination and learning ability. Its products mainly encourage players to create with their hands and brains through game activities, stimulate their interest and promote unity and common thinking.

From the perspective of children's parents, Lego is impeccable. Safe, non-violent, clean and easy to clean. It is also a prop for educating children. Through it, children can put their imagination into practice. Many parents even fell in love with Lego toys. Sometimes they will spend hours building some complex and huge Lego designs, and their ungrateful next generation will often spend a few minutes happily taking it apart.