Shanxi merchants think that businessmen and literati are their own business. In feudal society, the traditional concept was to value Confucianism over business, so among the four people, the scholar was the first and the business was the last. However, Shanxi merchants in Ming and Qing Dynasties believed that commerce was as important as scholars and peasants and workers, and both of them were their own businesses. Shanxi merchants introduced the spirit of sincerity, benevolence, loyalty and forgiveness of Confucian education into the business world, which led to the prosperity of business. During the Ming and Qing Dynasties, Shanxi merchants paid great attention to their own moral cultivation, based on business operations and relying on their own spiritual values. In the specific business process, Shanxi merchants attach great importance to establishing their own image and maintaining their own credibility, and would rather lose money than break their promises in market transactions. It is precisely because Shanxi merchants pay attention to moral reputation and regard honesty as the secret of success in business, so they can continue to develop in the market competition with many business gangs and enjoy a good reputation at home and abroad.