Public opinion crisis is relative to negative emergencies. It refers to the phenomenon of beliefs, attitudes, opinions and emotions expressed by the people as the main body in the face of unexpected events, especially negative events. When these beliefs, attitudes, opinions and emotions are extremely summarized, the scope of public opinion has expanded unprecedentedly, causing the parties a sense of crisis.

Suggestions for enterprises to deal with public opinion crisis

First, enterprises must take network public opinion monitoring (soft cloud Shenzhou public opinion monitoring analysis system is recommended) as their daily work, instead of temporary measures to deal with sudden crises, and persevere.

Second, lock in the main channels of online public opinion monitoring, and strive to quickly obtain public opinion information related to enterprises in the most convenient way.

Thirdly, subdivide the information content of network public opinion monitoring, monitor the relevant public opinions in different categories, and adjust the classification standard and quantity of information in time according to the actual situation.

Once a potential crisis is discovered from public opinion monitoring, it is necessary to invite relevant senior managers and public relations experts to conduct research, judge the crisis level and formulate a crisis management plan.