The general direction of the positive development of China movies has never been lost, but there are many problems from the commercial point of view. According to the statistics of Cat's Eye Professional Edition, the total box office of national movies in June this year was 3.645 billion yuan, which was significantly lower than the box office of 565.438+53 million yuan in the same period last year. However, looking at the national box office achievement of 52.5 billion yuan in the first ten months of this year, there is no pressure to surpass the total box office of 559. 1 100 million yuan in 2007.

It is difficult for contemporary China films to produce classic works. I think it may be the illusion of the subject! You can check that China has won more international awards than Japan and South Korea! First of all, classics take time to precipitate. Secondly, everyone has different standards for judging classic works. I want to talk about some classic movies that I can afford this year. ?

Some "China blockbusters" that rely on Star Wars and ignore the story content, blindly expect to occupy the golden period and blindly believe in the publicity effect, almost without exception, the box office has shrunk dramatically in recent years. The content scale of the film has gradually become a benign navigation mark that dominates the market trend, and it also represents the gradual failure of the capital addition to the film. The failure of some "China blockbusters" reveals that many film projects are regarded as "wealth management products", and they accept high investment that does not match the production lineup and demand, thinking that the producer's first appeal is profit.

The so-called "industry winter" has long been a harbinger in the world, which was first manifested in the rise and fall of physical cinemas and multimedia entities. The box office of old movie towns such as North America and Europe has long lost its former glory. Nowadays, similar scenes have occurred in China, but emerging products such as online cinemas and online movies have brought about greater changes, which have had a great impact on "China blockbusters".

"China blockbuster" needs the first-line support from huge cinemas. Up to now, after years of great growth, the number of cinemas at all levels in China has exceeded 1 10,000, covering more than 54,000 screens in the vast territory of China. Undoubtedly, it has become the "frame of reference" with the most sensitive response and remarkable feedback in this round of "industry winter". A few years ago, maybe the audience will pay more for the pursuit of large-scale visual stimulation when they enter the cinema, but when the industrialization matching of the industry and the control of the project are out of touch with the audience's interest, everything is no longer so easy.