The basic concepts include participants, actions, information, strategy, interests, equilibrium and results. Among them, players, strategies and interests are the most basic elements. Players, actions and results are collectively called the rules of the game.

Generally speaking, the game in business negotiation is to weigh the advantages and disadvantages of all parties, find out their own cards and their own bottom line, and strive for the most suitable negotiation result. Sometimes this result is win-win, sometimes it is not, and the most important thing is that it is beneficial to us.