Founder of BFH Functional Aesthetics
Winner of Weiner International Trend Award in 2002
The First Top Ten Hairstylists in China in 2002
American TIGI brand China image ambassador
China's most influential senior hair stylist in 2005.
Beauty salon-column host of hair stylist magazine
Beijing Sichanting Hairstyle Culture Promotion Salon-Education Director
China was one of the earliest hair stylists with the most personal works, and was frequently reported by major professional media. His personal views, design concepts, hairstyles, aesthetic tastes and development routes have a far-reaching impact on those hair stylists who devote themselves to study and keep making progress.
Especially for the whole industry, at the beginning of 2003, the proposal and advocacy of "BFH functional aesthetics" completely subverted the traditional hairdressing concept and created a brand-new design aesthetics. In 2004, "BFH Functional Aesthetic Design System" was released in an all-round way. The system is based on the premise of precise technical tailoring, the aesthetic concept of advocating fashion and following style, and the combination of personal aesthetic taste and artistic accomplishment. It is the ultimate required course for modern hair stylists. And spread in the industry.
It is better to teach people to fish than to teach them to fish. This is the educational spirit that we have always adhered to, not only teaching, but more importantly, preaching and dispelling doubts. As the pioneer of philosophy education in China, Mr. Liu Lijun, the founder of "BFH Functional Aesthetics" training system, has created a new realm of hairdressing education in China. Let more hair stylists sublimate into designers with ideas, styles and culture, and move towards success. It is his most important mission and development direction in the future.
Since 2005, Mr. Liu Lijun has toured the country with his functional aesthetics, passing through Yantai, Shenzhen, Jilin, Shenyang, Anshan, Shijiazhuang, Chengdu, Kunming, Dongguan and Shantou, and thousands of hair stylists have personally listened to and felt the essence of BFH's functional aesthetics. Its design concept of not deliberately following the trend and skills, but focusing on personal style shaping has undoubtedly won their unanimous admiration and set off a functional aesthetic style everywhere.
In 2006, he co-organized a functional aesthetics column with Beauty Salon-Hairstylist magazine to spread the core concept and design system of BFH functional aesthetics to more hair stylists. Because only in this way will it affect more people in the industry to break the traditional thinking-only pay attention to production and skills, blindly imitate and copy. However, we should pay attention to the concept and design, and realize that the purpose of hairstyle design is not to follow the trend but to highlight personal style.
The secret of success: think while others are doing it, and do it while others are thinking.
Life motto: believe in yourself, and life will change because of you.