Although the online education market is in full swing, there are still many problems to be improved. The reporter saw a video shared by a parent in a circle of friends. The child fell asleep because he was too sleepy when studying with the English teacher. Children are tired and parents are distressed. With so many online courses to choose from, it is still a place to consider whether parents can choose courses that are really suitable for their children and whether they will "indigestion" because they are hungry. At the same time, even if users' goodwill towards online courses doubles, the high marketing cost of online education market obviously makes many educational platforms and institutions overwhelmed. Many online education companies can't bear the huge marketing cost after high-profile listing, which leads to negative news such as layoffs, closures and scale reduction.

In fact, the investment of merchants in marketing and publicity still needs to be borne by paying students after transformation. Once the tuition fee is paid, it is difficult for users to refund it. When merchants want to cancel courses for various reasons, most of them will choose to give certain class hours compensation to retain users instead of refunding tuition fees. Some analysts pointed out that in recent years, online education enterprises have developed by spurt, but the reality is not as beautiful as it seems, and most of them can't escape the curse of loss. Behind the stock price breakthrough of listed companies is the concern about the profit model of "Internet+Education" companies.

The scale of national financial investment in education is increasing, and network education, as an important part of the education market, is bound to receive key attention. In some online teaching scenarios, artificial intelligence technology is also used to continuously improve the user experience. Online education is facing an "urgent need" change, which is related to the full liberalization of the second child policy and the enhancement of parents' educational awareness. It also shows that people's demand for quality education is becoming more and more obvious under the background of consumption upgrading.

Xue Jun, deputy dean of Peking University Law School, said that online education platform, as a new type of e-commerce platform, should not only meet the real needs of consumers, but also pay attention to and prevent violations of consumers' rights and interests. Establishing reasonable industry standards and best codes of conduct is conducive to the standardized development of online education industry.

Experts such as Lu Yun, director of the Consumer Rights Law Committee of the Beijing Lawyers Association, and Chen Yinjiang, deputy secretary-general of the Consumer Rights Protection Law Society of china law society, analyzed that the dynamic legal risks faced by the online education industry are difficult to prevent and control, and there are many disputes. Standardizing development should start with perfecting laws and regulations, strengthening industry self-discipline, perfecting evaluation mechanism and perfecting credit mechanism. Strengthen self-discipline, ensure complete licenses, standardize training behavior, standardize fee management, actively sign contracts, and earnestly safeguard the legitimate rights and interests of consumers.