For a long time, the intellectual movement represented by traditional chess and cards has been "quietly dormant" in the minority field of vision with competitive culture. Nowadays, the intellectual movement with robots and programming as the new hot spots is born with its educational value of knowledge, interest and competition, and has become a hot upstart in the education and training market. In the consumption of family sports training, Go, as a representative of intellectual sports, has become an explosive item selected by many mass sports, accounting for as much as 2 1.5%, and intellectual sports such as chess and cards have also become the first choice in quality education.
1、? According to the market data of Internet preschool education of Analysys think tank, the population of 0- 14 years old in China will reach the peak in 2020, that is, 26 10/00000, among which the preschool population will exceed1260000. Children's education has become the focus of social attention, and intellectual physical education and training with intellectual development function has become the main force.
2. Consumption upgrade of intellectual physical education With the emergence of the post-80s and 90s, parents have become the main consumers in the education and training market, and they pay more attention to the cultivation of children's physical quality and comprehensive ability. The "bottom pool" of children's intellectual sports education and training market with great intellectual development is rising with parents' educational awareness and growth education concept.
3. Children's programs trigger a new market for intellectual sports education and training. With the advent of the era of artificial intelligence, programming education will be gradually popularized in primary and secondary schools in line with China's high-tech development strategic planning.
Capital with a keen sense of smell swarmed in, and under the catalysis of the capital market, children's programming training and education was rapidly industrialized. In 20 17 years, the transaction scale of internet children's programming market reached 7.45 billion yuan, and in 20 18 years, the transaction scale has exceeded10 billion yuan, and maintained a continuous upward trend.
4. Implementation of the Healthy China Strategy With the implementation of the Healthy China Strategy, the health awareness of the whole society has been greatly deepened, and the comprehensive physical fitness has become one of the important indicators to measure the physical and mental health of teenagers. Undeniably, the lack of the habit of independent thinking and the ability to solve problems independently, as well as the lack of creativity and practical ability, has always been an urgent problem to be solved in the physical development of teenagers in China.
5. The target group has a huge base and the market scale is amazing. China has a huge potential consumer group, a huge potential educated population base and a very broad market space. The sustained and rapid economic development in the past few years has produced a large number of middle-class families and youth groups with higher education and training needs, which is the main driving factor of the intellectual sports education and training market.
6. The business model is clear, growing rapidly and reproducible. The attraction of intellectual sports education and training market to makers lies in its relatively low entry threshold and high rate of return. First of all, the intellectual sports education and training business has a good cash flow. In addition, intellectual sports education and training institutions are the source of high-quality traffic. By building a unique youth education and training community, they can develop the extension and profit growth points of sports events, equipment, intelligent hardware, intellectual sports tourism, online education and other industries.
The essence of physical education is sound personality education, which is especially indispensable in the process of teenagers' growth, and intellectual exercise itself is an organic combination of intellectual development and quality education. Driven by the national strategy and quality education, the rise of intellectual sports education and training is unstoppable. In the 100 billion sports market, intellectual sports education and training has become a golden mountain.