Future Network Beijing 65438+February 30th (intern Lv Haojing reporter Wang Junwei) "Delicious, how can you miss it?" A slogan makes "Missed" a well-known food brand. Missing brand jiaozi, glutinous rice balls, wonton and other quick-frozen foods are also distributed in major supermarkets. However, consumers' complaints about Missing Food Co., Ltd. (hereinafter referred to as Missing Food) are constantly seen in the media. They eat missing jiaozi's hair, insects and plastic bags, as well as the steel wire of missing dumplings. ...
Often ignoring the safety of food has a great influence on the reputation of its brand.
Many consumers complain about lack of food and eating foreign objects.
"At noon on February 20, 2022, at 65438+, I bought a bag of 1kg of missing glutinous rice balls in CR Vanguard, wanda plaza, Honggutan, and cooked about 30 glutinous rice balls when I got home. Who knows, I ate a caterpillar-like body. " Mr. Xu from Nanchang City, Jiangxi Province told the reporter of Future Network about his experience.
Coincidentally, on the black cat complaint platform, an anonymous consumer said that when she bought Miss Tianxia dumplings in the online supermarket, she saw unknown filaments on the surface of the dumplings before cooking them. At first, she thought jiaozi was exposed, but when she ate in jiaozi, she found that the unknown filament was hair stuck to jiaozi.
According to the data of the black cat complaint platform, the cumulative number of complaints about missing food is as high as 2047. After combing these cases, the reporter found that most consumer complaints are related to the discovery of foreign bodies in food, and the products involved are not only dumplings, but also several categories of frozen foods such as dumplings, wonton and buns.
Source: Black Cat Complaint
A consumer named "C_ Chocolate Oded" complained that there was an obvious black cotton thread foreign body after buying a big stuffing wonton on an e-commerce platform. Another consumer said that he bought black sesame dumplings in Ningbo. After cooking, he found a black horizontal line on them. After digging it down, he found it was a steel wire.
"The advantage of quick-frozen food is that it is convenient and fast, but safe and hygienic food is more reassuring." Mr. Xu told reporters that although a bag of quick-frozen dumplings is worthless, what is exposed behind it is the safety and health problems of the whole enterprise. At the same time, Mr. Xu also expressed his demands, requiring enterprises to compensate him according to the relevant provisions of the Food Safety Law.
Many consumer complaints have exposed many problems of missing food in food control and food safety. To this end, the reporter contacted the relevant person in charge of the Missing Food Public Affairs Department and sent an interview letter. As of press time, the reporter did not receive the relevant reply.
Insiders: Enterprises should stick to the bottom line of food safety.
Zhu, vice president of Guangdong Food Safety Promotion Association, told the reporter of Future Network, "The frequent occurrence of food safety problems shows that there are great management defects in the whole quality internal control system of enterprises. If every employee strictly follows the standardized and streamlined quality internal control, then food safety problems rarely occur. This highlights the problems of food leakage in personnel management and production process control. "
"Many consumers complain that the exposure of foreign bodies such as hair, insects and plastic bags will undoubtedly have an impact on missing food, especially brand reputation." Zhu said that from the consumer's point of view, the frequent occurrence of food safety problems in enterprises means that the quality of products is worrying, and food safety and hygiene are the first consideration for consumers. If enterprises don't pay attention to improvement, they will be abandoned. How to deal with consumer complaints and how to improve the exposed personnel management, process management, quality internal control and other issues are the next focus of the enterprise.
According to Miss Food official website, the domestic market share of its main products is 27% at present, and it has entered the markets of nearly 20 countries and more than 70 regions such as the United States, Britain, Singapore, Australia, China, China, Hong Kong and China. It has five domestic production bases, 1 overseas production bases, dozens of modern quick-freezing and normal-temperature production lines, and tens of thousands of tons of low-temperature cold storage.
Zhu believes that "safety on the tip of the tongue" is what consumers are most concerned about. Fast food and snack food enterprises, whether they are producing in their own factories or cooperating upstream and downstream in the industrial chain, need to constantly build, maintain and improve the quality control system based on their own development, so as to meet consumers' requirements for food quality and make consumers feel at ease.
In addition, Zhu said that food safety is related to the national economy and people's livelihood. Sticking to food safety is the basis of consolidating the foundation of enterprises, and it is also the proper meaning for enterprises to assume social responsibility.