After several private board meetings, the process became familiar and beneficial. People always don't like people with good teachers. If a person always gives advice and answers to others, it will not make people feel happy, but will make people feel disgusted. After all, we are all adults and have our own ideas and lifestyles after entering the society for many years. Adults are difficult to be educated and hate being educated; So it is better to help analyze the current situation of life, work and feelings together, and then stand in the same position. This is what I learned from the process of private board meeting. I only do analysis, not advice.
In addition, I saw and realized a sentence from other places: only screening, no education.
We should choose the right people from the crowd, not educate the wrong people.
This is actually the means of all commercial success, as well as market segmentation, market positioning and so on. Give up unsuitable people directly, and give up people who don't meet the needs of your company directly, instead of trying to reverse those who don't meet the requirements with high education costs. I often see a lot of sales people, all kinds of sales, often wasting their time on a customer who has no intention of educating customers at all. It seems that catching every "person" can show that he is working hard, as if that person who has no intention at all is his lifeline. Always trying to turn a person around with surprisingly high time and education costs.
Take my own example. I left my old club, a tourist and listed company, and went to a startup company to do sports tourism projects. To put it bluntly, sports tourism is to organize domestic sports fans to watch various sports competitions abroad. The mass tourism market in China has developed for decades, and customers have long been educated in mass tourism consumption. Sports tourism in China is a new and subdivided tourism market, so it needs education market. At first, I always thought I had seized the market opportunity, but how could a startup invest so much to educate its customers? Even if it threw some money, it was like throwing a stone into the water, which only caused a little ripple. Giants do things to educate new markets, and if they keep throwing money, they can still make a splash, which will pay off; For small and medium-sized enterprises, such educational market behavior is obviously not commercialized enough. Then it is still not an easy task to do screening, accurate customer orientation and search.
Nowadays, in a niche market segment, the cost of opening up the market and educating customers is too high for startups to afford; We can only rely on the industry to educate customers. Although the industry participates together, especially the giants in transition or companies with large capital investment, the competition is intensified; However, there is only one new market for education, which is too difficult and takes too long in the early stage, and the final result is not satisfactory. The first person who eats crabs has courage, but it is not necessarily safe and feasible.
The education market is often a failure, and those who fail are always not smart enough. The so-called business model is mostly a money-making model; To make money, we must try to design a model and then screen people crazily, instead of educating them. Otherwise, the cost will continue to increase, but the return will be difficult to guarantee.
Therefore, whether it is a normal life, or hard work, hard work; Eight words, only analysis, no suggestions; Just screening, not education. Encourage each other!