Matrix marketing, mainly around the multi-dimensional needs in the actual business development process of enterprises, puts forward six modules to realize the construction of a perfect marketing system, and achieves results at the same time, including planning positioning system, marketing display system, elite team system, precision promotion system, data analysis system and efficient transformation system. Matrix marketing was run by Wang Minyi, the founder of private Donghui, for many years 20 15. Combining practical marketing experience with business theory, a set of practical and innovative marketing practice guiding theoretical model is established.

Chinese Name: Matrix Marketing Definition: Practical Marketing Theory

English name: Matrix Marketing Applicable object: enterprise

Founder: Wang Minyi was founded on 20 15.

Overview of matrix marketing theory

Matrix marketing theory was born in China in the 265,438+0th century. It is based on many related issues of brand building and marketing application in China under the wave of commercial operation changes such as Internet economy, sharing economy, artificial intelligence, Internet of Things, crowdfunding, industrial investment banking and capital operation. Wang Minyi, a private board member, put forward a new theoretical system of enterprise actual combat marketing, which is suitable for a set of actual combat marketing models facing the Internet and fierce industry competition.

The idea of matrix marketing is not simply to form a combination according to the working modules of enterprise brand, strategy, promotion, team, operation or various online and offline channels, but to effectively integrate several important factors of enterprise management with its own advantages in management, strategy, method, content and effect, so as to form a three-dimensional network marketing combination, which is called matrix marketing.

Matrix marketing theory can be divided into six independent theoretical modules: planning and positioning system, marketing display system, elite team system, precision promotion system, data analysis system and efficient transformation system. Each system is an independent operation part for in-depth research. The six plates are indispensable and complement each other. By integrating the internal and external resources of an enterprise into a matrix marketing system, an enterprise can strengthen its business position in all aspects, establish a marketing system and enhance its practical business ability by inspecting and perfecting all parts of the matrix marketing system.