But ten years ago, it was a hundred flowers.
Besides iOS and Android, there are many interesting systems: Symbian of Nokia, Windows Mobile/Phone of Microsoft, webOS…… of Palm ... ...
Unfortunately, Saipan, WP and webOS have disappeared before our eyes.
Recently, Brother Ji heard that another mobile phone operating system was shut down.
This time, it is the BlackBerry OS.
According to the announcement of BlackBerry official website entitled "End of Life Cycle", the service support for devices equipped with BlackBerry OS will be terminated from 65438+20221October 4th.
The most direct impact is that the basic functions of mobile phones, such as data surfing, making phone calls and texting, will "no longer work reliably".
Imagine that a mobile phone can't even guarantee these basic functions, and it can almost be said to be cold.
In the early days, many people compared the blackberry to the first love. Now that the first love is gone, it is no wonder that many netizens feel very sorry.
In fact, it was discovered today that in 2009, the global market share of BlackBerry system was as high as 19%.
Blackberry operating system is the second largest mobile operating system in the world, second only to Nokia's Symbian system.
This is a mobile phone manufacturer that was able to compete with Nokia, Apple, Samsung and HTC.
Ten years in Hedong, ten years in Hexi, how did a generation of legends get to this day?
Let's see what it used to look like. What magical machines did Blackberry make in those years?
In the era of functional machines, under the leadership of Nokia Big Brother, almost everyone is making 9-key mobile phones.
Blackberry inherited the characteristics of their pager and insisted on making a 26-key full keyboard.
(The first BlackBerry device: pager 850)
(Blackberry's first color screen phone: 7290)
Typing with 26 keys is the same as typing with a computer keyboard. The investment efficiency is very high, catering to the needs of business people, and the result is a fire.
But hardware is only one aspect. What surprises me most is that BlackBerry thought of using software to ecologically bind users 20 years ago. ...
Blackberry has a unique secret: blackberry wireless email service.
At that time, many people would exchange things by email.
But the most painful thing is that you can't see who sent you the email until you deliberately boarded the platform. Isn't it easy to spoil the boat?
Blackberry supports push mail function from 1999. When someone else's mail comes, you can push it directly to your mobile phone without missing every email.
Just like someone sent us a WeChat today, the mobile phone will pop up a notice to remind you. The concept of blackberry is very advanced.
In addition, also in 1999, BlackBerry has supported calendars, address books, memos ... and later added encrypted mail and encrypted information.
It can be said that these functions seem to be like a killer, pinning business people down.
And with the full keyboard input of BlackBerry, it is not difficult to imagine why BlackBerry can dominate.
Later, there were many things on the blackberry.
For example, the trackball on some models feels like a very advanced interactive solution in the functional machine of that year.
Then it evolved into an optical touchpad, which reduced the possibility of damage.
It can be said that BlackBerry is also a manufacturer of interactive mobile phones.
However, we all know the later story. Android and iOS smartphones are here.
Jobs said that direct interaction between fingers and the screen is the most humanized logic.
Since then, the market share of BlackBerry has been declining.
In fact, BlackBerry itself may have known that BlackBerry OS lost to Android and iOS.
As the saying goes: "If you can't beat it, join."
So, starting from 20 15, BlackBerry announced the transition to Android.
They don't even produce mobile phones themselves, but on 20 16, TCL was authorized to produce blackberry hardware.
Ever since, when Android smartphones were very popular a few years ago, BlackBerry and TCL showed us what a clean stream was:
Android system+physical keyboard+non-full-screen smartphone
It's punk, like a product that combines generations.
Not to mention the machine friend, its recognition must be full.
There are even people who follow this design. For example, two years ago, a foreign mobile phone manufacturer named Unihertz made a similar mobile phone in crowdfunding:
(Titan Pocket)
It raised more than half a million dollars just after it went online.
It is enough to see that although it is a minority, some people will like this kind of mobile phone.
It's a pity that BlackBerry is doing it by itself, and has made a "violation of ancestors" rule: cutting off the iconic physical keyboard and embracing the trend of full screen.
For example, the Evolve series released on 20 18, if there is no blackberry logo printed on it, I'm afraid it's hard to tell at a glance that it's a blackberry.
What impressed Ji Ge was that at the end of 20 18, the CEO of BlackBerry said:
I guess he didn't mean that he didn't really sell 1 set, but that it sold badly.
Perhaps, Blackberry also wants to catch up with the army.
However, the actions of Blackberry in recent years have always made Brother Ji feel slow.
Like 20 19, mainstream Android manufacturers began to launch folding screen phones.
The CEO of BlackBerry said: The attraction of foldable smartphones is limited, and there is not much innovation in the smartphone hardware industry.
In fact, this year, Samsung Galaxy Z Fold3 and Flip3 two folding screen phones have just been on sale for more than a month, and the sales volume has exceeded one million units.
Then in the meantime, the blackberry changed hands once.
On August 3, 2020, Kloc-0, Blackberry announced the expiration of its cooperation with TCL.
Then, the blackberry was handed over to OnwardMobility. But brother Ji doesn't feel any better
The simplest example is that this year's mobile phones are almost all 5G mobile phones.
In February of this year, BlackBerry announced that it would launch a 5G mobile phone this year.
In July, it even hinted that it would soon cooperate with Foxconn to launch a new 5G machine with a physical keyboard.
(Priority commitment plan: book the equipment and be one of the first people to receive the equipment when it is released)
Brother Ji wondered that today is the last day of 202 1.
Blackberry 5G new machine, no shadow ... missed the opportunity of 5G popularization perfectly.
In this way, BlackBerry and Nokia are really his brothers.
In ten years, it fell from the first and second place in the world to others.
Speaking of which, perhaps many machine friends are very sorry. Is it true that BlackBerry is broken?
Just as Nokia is still the dominant player in communications, BlackBerry is still one of the best manufacturers in other fields.
For example, Blackberry has been specializing in intelligent in-vehicle systems in recent years, and it has done a good job.
As of June this year, their BlackBerry QNX system has been carried by 654.38+950,000 vehicles worldwide.
Last year, at the CES Technology Exhibition, BlackBerry also released a smart electric motorcycle Hypersport Pro electric super motorcycle.
Motorcycles are also equipped with an anti-collision early warning system. Blackberry really suits you.
That's why Ji Ge thinks that maybe the BlackBerry has declined, but it is a good thing that the BlackBerry is doing other things and doing well.
After all, being alive means there is still hope.
Perhaps, in the future, BlackBerry will release a magical machine again.