The marketing director is responsible for the target planning and performance targets of the whole marketing department.
The marketing manager is responsible for the work arrangement and data statistics of the marketing specialist;
The marketing specialist is mainly responsible for controlling the specific workflow and publicity effect of on-site activities or exhibitions in the study abroad market.
Main departments and job responsibilities of study abroad intermediary companies
Study abroad consulting department: responsible for docking students and providing study abroad consulting and services. It is the core department of the study abroad agency.
Customer service department: Internet-based companies, such as Daisha study abroad agency, are responsible for confirming customer information and docking with the study abroad consulting department.
Marketing department: responsible for developing the market of overseas institutions.
Finance Department: Handle the company's finance.
Human resources department: responsible for recruitment.
Work related to personnel.
Marketing positions in enterprises, the functions of each position
Marketing personnel job description:
1. product supervisor: the main job is to understand the market dynamics of similar products and boldly imagine the development trend of future products according to the changes of market information (imagine future products and provide design ideas for production departments).
2. Market research supervisor: do all research projects before, during and after product sales, and form research reports to provide basis for the marketing manager to design strategic plans.
3. Marketing planning supervisor: make strategic planning for the company and write all large-scale planning documents (mainly integrated marketing planning and channel management) (responsible for the company's long-term strategic planning and all annual, quarterly and monthly marketing planning of the company).
4. Market development manager: the actual implementation and guidance of large-scale event planning of the company's marketing planning department (responsible for the company's long-term strategic planning and the guidance and implementation of all annual, quarterly and monthly marketing planning of the company).
5. Promotion supervisor: write the promotion plan and supervise the implementation of the promotion plan (mainly holiday promotion and on-site terminal promotion).
6. Public relations supervisor: preside over the formulation and implementation of market public relations plans and supervise the implementation of public relations activities.
7. Advertising planning supervisor: advertising planning and design, advertising production, terminal POP artist.
The main responsibilities of the marketing department include fifteen aspects.
1. Make the annual marketing target plan.
2, establish and improve the marketing information collection, processing, communication and confidentiality system.
3. Investigation on consumers' purchasing psychology and behavior.
4. Collect, sort out and analyze the performance, price and promotion means of competitive brand products.
5. Analysis of advertising strategies and competitive means of competitive brands.
6. Make a sales forecast and put forward the analysis, development direction and planning of the future market.
7. Develop product planning strategy.
8. Set the product price.
9, new product listing planning.
10. Make an access plan and implement the objectives of each stage.
1 1. Plan and organize promotional activities.
12. Reasonable selection and management of advertising media and advertising agents.
13. Formulate and implement marketing advertising promotion activities and public relations activities.
14, implement brand planning and brand image building.
15, responsible for production and marketing coordination. ?