1, "Get rid of competitors in the summer vacation, the whole strategy is here" can quickly ignite children's fighting spirit in two simple sentences.

2. "Making the summer vacation points plan for the new semester" is simple and clear with colorful headline posters, which can attract the attention of parents and students at once.

3. The "Announcement of Previous Outstanding Students" shows you the achievements of outstanding students, and a "direct shot" immediately wins.

4. "50% off the whole journey!" "Work hard for a summer and surpass Xueba" directly releases discounts and low prices to attract attention, and with appealing advertising language, it is guaranteed to win the favor of many parents and students.

5. You can attach detailed contents and registration methods to the poster to highlight the key points and make parents and students feel excited immediately.

Summer School Enrollment Program _ About Summer School Enrollment Program (II) Chapter III of Summer School Enrollment Program

First, the enrollment strategy

1. Market research is the first step of enrollment activities. Collect, sort out and analyze all kinds of relevant materials in a scientific way to understand the local education level and teaching situation, so that the person in charge can better arrange the enrollment design, location setting and personnel distribution. Through interviews and questionnaires with teachers, students and parents, all kinds of information are collected and analyzed. Making strategic maps is an important basis for enrollment.

2. Registration method

The first step: comprehensive publicity

Specific objectives: to achieve all-round publicity, so that every parent can see the advertising leaflet of gifted education. Create momentum and build an atmospheric brand. Advertisements are overwhelming.

Specific implementation: first familiarize yourself with the population division of the region, then leave one or two people in the headquarters and all the rest will be dispatched. The leaflet will cover all areas, major residential areas, streets and important road sections near Oubei.

Step 2: Pay attention to implementation.

Specific target: Be careful to attack the last collected target.

Specific implementation: give full play to the spirit of teamwork, with two people in each team. The purpose is to lobby parents, persuade children to attend remedial classes, and master the skills of communicating with parents and students beforehand. The area should be especially targeted at residents' families, families with children at home or children on the roadside.

Step 3: Lobbying

Specific target: parents on the street, middle-aged pedestrians on the roadside.

Specific implementation: put the information desk in an important position, in groups of two, one is distributing leaflets on the roadside and the other is in front of the information desk. Efforts to distribute leaflets persuaded parents to sit down and talk at the information desk. Give full play to everyone's talents and bring willing parents to school as much as possible. In order to achieve the goal better.

In another sense, the enrollment process is actually a process of interpersonal communication, and learning to enroll students is actually learning to be a person.

Step 4 make an appointment for students

Appointment method telephone appointment

The purpose of telephone reservation:

(1) is the fastest way to understand students' learning needs.

(2) Stimulate students' interest in interviewing you.

(3) strive for an interview.

5, understand the needs of students (interest in learning)

6, understand different types of customers (economic situation)

Three. Enrollment content

The summer program will start enrolling students from May 25th to June 25th.

Enrollment target 1 young connecting class

New Grade One, New Grade Two and New Grade Three (mainly in Oubei and Shangtang)

3 senior high school freshmen (Luofu Middle School, Shangtang Middle School and Yongjia Middle School)

The specific class enrollment plan is: 20 young transition classes.

Freshmen, sophomores and sophomores 15 people.

New high school, new high school and new high school each 15 people.

The fourth part of summer school enrollment activity plan

First, the preparations for enrollment

1. Determine the teaching place, teaching target and tutor;

2. Collect information: including the time of primary and secondary school exams, holidays and receiving transcripts in longshui town, and whether there are primary and secondary school tutoring in summer vacation;

3. Publicity: Publicity is mainly in the form of posters and leaflets, and necessary oral publicity is set up at Longfu intersection;

4. Place and time of publicity: at the gates of major primary and secondary schools in longshui town (mainly in the form of leaflets), on the day of school exams, holidays and receiving transcripts; Posters of Shanghai Daily are posted in residential areas and busy streets (such as the entrance of old and new scrap iron markets, the entrance of hardware markets, the entrance of schools, the vicinity of Chongkelong, and the periphery of vegetable markets);

5. Personnel arrangement: Zheng Yaqian is responsible for organizing people to distribute leaflets and post Shanghai Daily, and _ _ is responsible for publicity at designated places.

Note: the publicity should be strong enough to ensure students' admission.

Second, formal enrollment.

1. schedule: the first batch of publicity is tentatively scheduled to start in June 10 and last until around July. Mainly in the form of leaflets in schools and residential areas. At this time, set up a registration point for parents and students to ask about the situation and write down the students to register. At the end of the students' examination and the time of receiving the notice, add registration points near Chongkelong and publicize them vigorously; The second batch of publicity will be carried out after the final examination of the university, and will be carried out by the tutor (in the form of free public classes,

Let parents know how strong we are), it will take about three days. 2. Personnel arrangement: Zheng Yaqian is responsible for organizing relevant personnel (classmates or friends), divided into groups of 2-3 people, responsible for distributing leaflets or stationing at the registration point, and each student will be awarded 10-30 yuan to encourage everyone to actively register;

3. Enrollment target: mainly for the third, fourth, fifth and sixth grades of primary schools and all junior high school students. The main courses are Chinese, mathematics, physics and English.

Third, do a good job in the ideological work of parents and students.

1. Let the person in charge with strong eloquence and communication skills communicate in depth to gain the support and recognition of parents for the cram school;

2. It is best for students and teachers to communicate directly and increase their recognition;

Fourthly, teachers and students should be allocated reasonably.

Note: This depends on the enrollment situation. It was originally planned that there would be 30 students in a class. The allocation of teachers is to be determined.

Verb (abbreviation of verb) later teaching arrangement

1. Classes in different grades and periods will have classes and make temporary courses; 2. Strictly stipulate the class time to ensure that students and teachers are not late and leave early;

3. Teachers make a "summer class plan" before class, and make clear the course content they will teach, which is in line with the requirements of the "Teaching Outline for Primary and Secondary School Students"; 4. The teacher must prepare lessons before class to ensure that the manuscript is completely finished during class;

5. For some students with introverted personality and poor foundation, teachers should pay special attention and give learning guidance;

6. The remedial class prepares the required teaching materials (students' self-test papers and teachers' books) before the class starts, and issues at least one student's self-test paper every week to consolidate the practice;

7. Teachers often hold exchange meetings to sum up experience and learn from each other.

& gt& gt& gt The next page is about "Summer School Enrollment Activity Plan"

What are the publicity methods for sending out school enrollment advertisements? 1. The traditional way is to distribute leaflets for publicity. This method is generally effective, but it is the most popular enrollment method for educational institutions, because it is simple and does not need to communicate with anyone or any department.

2. Go to the community for outreach. To put it bluntly, it is to sweep the building. The early school must go to the residential property to talk about it, which requires a certain amount of manpower and financial resources. In many cases, it is normal to talk three or five times. After that, the school can go to the community to do activities, or let the free audition class, so that interested students or parents can audition first, without having to register after the audition, and can call back later;

3. Join some large shopping malls and companies to do activities. If it is a cultural class, set up some cultural class competitions. If it is an art class, some art activities can be held, which is very effective for the publicity of educational institutions. After all, some students or parents are famous for nothing else, so popularity still plays a role. They may rarely register immediately in the early stage, but there should be continuous consultation in the follow-up.

4. To build a consulting platform, you can try to enroll students with official WeChat accounts or small programs. For example, marketing tools such as group work, bargaining, 1 yuan purchase, answering questions, opening red envelopes, course coupons, dealers, preferential courses, etc. Can be used. Most of them have parents now, and they will push them directly to WeChat. If parents are interested in the courses they see, they will naturally open small programs, so.

5. Word of mouth, in addition to good teaching quality, cultivate good teaching feelings and after-school feelings with students at ordinary times, so as to help students recruit students as a group. There must be more than one student receiving education in a regular school. Students and friends around, relatives and friends at home are all targets of development.