Strengthening and improving college students' ideological and political education is an important part of ideological and political work in colleges and universities. Under the current international and domestic situation, higher education is facing various opportunities and challenges. Therefore, it is the unshirkable responsibility of ideological and political educators in colleges and universities to deeply study the new situation and new problems of ideological and political education for college students, improve their ideological and political quality and train them to become builders and successors of the cause of socialism with Chinese characteristics. 1 In the new era, the situation of ideological and political education for college students in the new century has entered a new stage, and new changes have taken place in the international and domestic situations. The ideological and political education of college students faces both favorable conditions and severe challenges. In short, these aspects are outstanding. The first is the influence of the development of market economy on college students' values. With the deepening of reform and opening up and the gradual establishment of the market economy system, social and economic components, organizational forms, employment methods, interest relations, distribution methods, etc. More and more diverse. From a closed campus to an open society, college students' value orientation has changed greatly, and the phenomena of one-sided pursuit of material interests, weak collectivism consciousness, lack of integrity and moral deviation have become increasingly prominent. Secondly, the reform of education system puts forward new requirements for ideological and political education.