2. Cultivate large-scale cultural enterprises and enhance their core competitiveness. The development of China's cultural industry is inseparable from the development of cultural enterprises. Therefore, China needs to focus on cultivating a number of leading large-scale cultural industry groups, and then promote the development of related small and medium-sized enterprises.
3. Cultivate residents' cultural consumption concept. The government and enterprises should increase investment in culture and education. On the one hand, they should improve the creative level of creators of cultural products and create cultural works that people like. On the other hand, it is necessary to increase people's cultural education and improve people's appreciation level, so that they can also enjoy healthy, high-level and high-level cultural works and consciously stay away from vulgar culture.