Emphasize the value of cost-benefit research, profoundly reveal and understand the marketing problems of educational institutions, and lay the foundation for formulating effective strategies.

Pay attention to the marketing process based on strategic formulation.

This paper expounds the method of forecasting market demand by using tools instead of guessing.

This paper expounds the effective and systematic methods of developing and testing various new educational products.

Novelty-pay attention to direct mail marketing, including the effective use principle of direct mail.

Novelty -80% of articles are new or revised.

Novelty-describes the marketing problems faced by educational institutions in the 1990s, and uses the latest statistical methods.

Novelty-contains more examples of using market research tools in practice.

Novelty-paying attention to educational institutions as service providers.