The main purpose of community operation is innovation. We should first collect as many online community media as possible, then formulate corresponding online community media communication strategies, and then use the speed of online communication to collect customers.
Official WeChat accounts, self-media fans, related websites and forums, friends circle and groups that meet the characteristics of target customers can all be called online communities. The first thing we should do is to collect homogeneous communities and make the scope of online communities as wide as possible. There will be several roles in the community, such as silence, opinion leaders, collaborators and fans. Among them, the role of opinion leaders can not be ignored, and strategies should be taken to turn opinion leaders into collaborators and even fans. Finally, collecting partners, fans and potential customers into official WeChat accounts with specific policies and analyzing consumption characteristics is the key to community operation.
The main purpose of content operation is to improve activity. The content is divided into three parts: keyword logical framework, promotion policy and after-sales service policy around product organization. Content operation is not achieved overnight, but a process of continuous communication and promotion with key customers. First, use keyword mining tools to focus on the company's main business, first determine the core keywords and then lay out the long tail keywords around the core keywords, and all the content in the later period should be organized around these keywords. Remember, the purpose of content organization is to attract, identify and convert potential customers, not other purposes.
Customer motivation is a strategy that runs through word-of-mouth marketing. It needs to start from group collection, to the transformation of opinion leaders, the collection of potential customers, and the consistency of promotion policies and after-sales policies in order to be effective. This is a systematic work, and different strategies should be formulated according to different industries, different profit margins and different customer situations.
Transformation assessment is an aspect that many enterprises ignore. Why are we talking about this? Most importantly, all the above work must be carried out by customer service personnel. Only when the assessment is in place can it be carried out in place, thus achieving the purpose of word-of-mouth marketing.