Inviting exhibitors is a process that organizers attract exhibitors to participate in the exhibition, thus realizing the value transfer from organizers to exhibitors. Some companies need to attend exhibitions to promote their products, and so on. Exhibition investment provides a platform for these companies to charge a certain booth fee.
Investment promotion is the process that organizers attract professional visitors (those who are engaged in the design, development, production, sales and service of products displayed in professional exhibitions and potential customers of target exhibitors) to visit the exhibition. Let me give you an example. There are usually tickets for exhibitions and conferences. Some companies or units will try to show their company's relevant information on tickets with the organizers, and the process of letting others spend money to invest in this is called attracting investment.
Inviting exhibitions and inviting investment are two important parts of the exhibition industry, and they are the two wings of the exhibition development. They attract each other, influence each other and are indispensable.
There are many ways to attract investment, such as government relations, the participation of industry associations, or telephone calls, emails, interviews, etc.