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Extraction code: r3fn? Title: Unconditional Growth
Author: [Middle] Li Jian
Douban score: 7.2
Press: CITIC Publishing Group
Publication year: 20 18-9
Page count: 264
Content introduction:
In recent years, entrepreneurship has gradually formed a trend, and new enterprises have emerged every day. However, in the fierce market competition, how to break through the bottleneck of profit growth has become an urgent pain point for many enterprise managers.
In order to help enterprises solve their urgent needs, the author points out the fatal problems in enterprise management, namely, lack of core competitiveness, serious product homogeneity, high operating costs, shortage of key talents and low management level. In order to solve these problems, the author, guided by his years of practical experience, reveals the "hidden" traps in the inherent business model, such as why profit is also a sign of bankruptcy; Why the opponent's price war may be a false move; Why do you think that big customers can only bring meager profits and so on. The author interprets the wisdom of "growth" in detail from ten sections: enterprise strategic design, product research and development, talent strategy, user strategy, budget management, performance mechanism and innovation mode, and summarizes ten rules for enterprises to achieve "inevitable growth".
About the author:
Li Jian:
Chairman and CEO of Action Education Group, practical management expert, China "father of new profit model". Former President of Tom Outdoor Media Group, founder of Fengchi Media, initiator of Taekwondo in China, and winner of Hong Kong Bauhinia Cup Outstanding Entrepreneur Achievement Award.
In 2004, Li Jian opened the course "Profit Model", which has been successfully held for more than 300 times. Under his leadership, action education has become the leading brand of domestic enterprise management education institutions. Over the past 30 years, Li Jian has always adhered to the practical education concept, and has written far-reaching works such as Five Kinds of Management for Efficient People, Pricing World and Cost Reduction, with a cumulative sales volume of over 6,543,800+0.5 million copies.
Huang Qiang:
Coach, vice president of marketing of Action Education Group, head of "Profit Model" course, and chief tutor of "Unconditional Growth" course, has long been committed to studying the growth law of private enterprises in China and helping enterprises solve the growth problems in different periods. 12 years of practical experience in enterprise management.
In 2007, Huang Qiang joined Action Education Group, and in just seven months, she was promoted from a front-line employee to the marketing director of the company. The average score of the team he led ranked first in the group the following year. From 2065438 to 2006, Huang Qiang became the vice president of mobile education marketing, in charge of more than 30 subsidiaries, creating a new model of "unconditional growth" of enterprises and becoming a model of word of mouth in the industry.