1. Another unique strategy of Red Kids is to establish its own logistics system and launch 24-hour delivery in Beijing for the first time. Prior to this, the delivery of maternal and child product catalog sales was 48 hours.

2. "Although Red Kids has invested a lot in the logistics system at one time, our 24-hour delivery means 24-hour settlement, which controls the funds and can improve the operational efficiency from the management." Xu Peixin believes that the self-built logistics system has brought obvious competitive advantages to Red Kids.

3. In the logistics system of Red Kids, all logistics personnel have undergone strict semi-military training and management, and are delivered to the door in a unified way. These logistics personnel of Red Kids also act as half of the after-sales service personnel. They are more patient with customers' questions and pay more attention to whether the packaging is damaged during transportation. These are all aspects to improve customer satisfaction. Moreover, after training, they have a deeper understanding of the products, and they can respond immediately when they encounter customer problems.

4. Red Kids has established 17 branches in Tianjin, Shanghai, Nanjing and other cities, and every branch in China has established a warehouse with a total area of 50,000 square meters.

5. There are 580 delivery personnel nationwide, and the daily order processing capacity of the whole country reaches10.5 million. Xu Peixin believes that "each product has the distribution cost of 8 yuan ~ 10 yuan. But Red Kids can achieve 4.52 yuan, which means we saved 5 yuan money in a product distribution. We can save some money in every aspect of sales, which will provide us with more profit opportunities. "