After reading Enterprise Evergreen, I feel that 1 has bought the book Evergreen, which was translated and revised by Yu Lijun, a well-known economic management books translator. I have read many books on management and marketing translated by him. When I read this book carefully, I have a feeling of deja vu, not because I have seen books with similar contents there, but because I have been engaged in management consulting and enterprise research for many years, and a certain feeling resonates with the contents and findings in the book.
I am surprised that I can agree with the author of this book, because in the field of management, the author of this book is said to be a very famous so-called "everyone" Since I am "everyone", I naturally have a high opinion. I am just a person living in a small town in China. My knowledge is not wide, my level is not high, and my reputation is even smaller, but I can have the same idea as these so-called management masters. This shows that I have used this research method and means. That is to say, no matter who you are, no matter your level or reputation, as long as you follow that set of methods, spend some time reading, analyzing, studying and thinking on the collected data and materials, you can find common ground, and this thing is the so-called principle or law with certain universality.
Frankly speaking, I also want to do that kind of research, do that kind of research in China, make an abstract summary of the development of China enterprises in the past 30 years of reform and opening up, and find out some principles and warnings that others can learn from, so as to make their own enterprises better and more exciting, or at least avoid detours. However, there are few such studies in China, and the studies I can see always feel that they lack some profundity and logic. However, our business community generally lacks interest in supporting this kind of research. Financial matters are still hard to say. Most importantly, companies generally don't open their data and materials to you, including allowing random interviews with their personnel, except for some special circumstances, such as Ling Zhijun, who can consult Lenovo's files more freely and interview Lenovo's personnel.
But the research I'm talking about is not limited to the research of a certain enterprise. At least, like the two authors of "The Foundation is Evergreen", we should learn more about enterprises, more history and more relevant personnel. Although the history of enterprises in China is still very short, based on such a short history, it is difficult for us to sum up many things with long-term significance. However, it is better to study and summarize than not to study and summarize. It is better to think deeply about these issues than to think too shallowly, and it is better to think comprehensively about these issues than to think too unilaterally.
As we all know, the research of enterprise management theory in China lags behind the practice of enterprise management seriously, and the theory of enterprise management in China is far from playing a good guiding role in the practice of enterprise management in China. Although the western enterprise management theory is much more mature than ours, it is a system summarized in different cultural backgrounds, and it is still inconvenient to use. Although management consulting has undergone some transformation and cultural roots, the actual workload needs to be compared with the actual research strength of management consulting in China, and the disparity is too great. Although many financial journalists have joined in, the depth of problem research has not been greatly improved.
However, if the management practitioners in the business community directly read those western management classics, they will be comforted in logical appreciation and familiarity with management terms, and will be of limited help in practice. Lack of basic understanding and research on one's own culture, let alone management research based on this culture, let alone management mode and management philosophy thinking based on the multicultural background of the world. Our enterprise management practice is seriously short of profound philosophical reflection based on culture, so there is still a considerable distance from maturity.
Our mature and sophisticated enterprise management needs the support of this management research based on the cultural background of China. This is the task before all those who care about and support this work. Not just management consultants and management scientists.
Thoughts on evergreen 2 of enterprises. I remember Tsinghua University once emphasized in his teaching activities: not to give students prey, but to teach hunting methods. American management scientist James? c？ Collins and Jerry? Me? It is precisely this truth that Pollas told us in the book "The Foundation is Evergreen". As the author himself said, "This is not a book about * * *' s outstanding ability and foresight, nor has it anything to do with visionary product concepts, visionary products or visionary market analysis, nor does it talk about the prospect of owning a company. The issues discussed in this book are more important, lasting and real. This is a book about forward-looking companies. " This book generally discusses many aspects that we usually ignore or even realize in enterprise management. This book thoroughly criticizes the myth of 12 that has long misled everyone about the long-term survival and development of enterprises. From the perspective of enterprise management, the book Evergreen Foundation is really original. From this, IT is thought that the IT technology service industry in China has not developed from scratch for a long time, but practitioners have experienced too many joys and sorrows during this period. In the market economy, the ups and downs of enterprises have become a landscape, but some enterprises, even some once good enterprises, have disappeared, while some enterprises have survived. It is not difficult to get very useful enlightenment by comparing the mystery with the book "The Foundation is Evergreen".
Hidden meditation, the deepest feeling is whether the core concept of the enterprise is determined and how to determine it. Don't those enterprises that have been eliminated by the market just lack correct core concepts? Nowadays, most enterprises will flaunt their corporate culture in an arty way, and they will also look for several core concepts of enterprises. But often these things can't stand the scrutiny of time and market, or they can't persist. The author of Evergreen Foundation tells us that the core concept of an enterprise cannot be created or formulated and needs to be discovered. Need to find the core idea through introspection. The core idea must be sincerity and honesty. You can't make up false ideas or make them rational. We must enthusiastically support the core values and purposes from the heart, otherwise it will not be the core concept, and we must adhere to the core concept like paranoia. The book also clearly tells us the essential difference between the core idea and the strategy, that is, the core idea must be adhered to at any time and in any environment, and the strategy can be adjusted with the changes of the market environment. As a company with long-term vision, besides profit, there should be higher pursuit. Just like HP's "respect and care for every employee", Wal-Mart's "exceed customer expectations", Merck's "we are engaged in the cause of saving and improving lives" and so on. On the other hand, our enterprise pays too much attention to short-term interests and is eager for quick success.
Driven by this mentality, enterprises may be able to achieve temporary success in a period of time, but with the impact of drastic market changes, those enterprises that do not have the core concept of why enterprises exist or the concept of perseverance will inevitably be eliminated. Objectively speaking, having a core idea may not necessarily make a forward-looking company, but a forward-looking company must have a core idea, and this core idea should be an educated culture. It's like a war. We should pay attention to the enemy tactically. With the changes and fluctuations of the market, enterprises must adjust their strategies at any time. Strategically, we must have the belief of winning, and we must have the ultimate pursuit of winning or losing beyond the moment. In recent years, the extraordinary development of the information technology industry has made many practitioners, including enterprises, impetuous and speculative. Taking IT service enterprises as an example, they lack in-depth thinking about the reasons for the existence of enterprises and are too rigidly attached to the technical level. With the intensification of market competition, enterprises often fall into confusion, and their development loses direction and motivation. The book Evergreen Foundation gives us a good inspiration, and we really need to think about the reasons for our existence and development. Some people may think that discovering the core idea of an enterprise is a process of retreat. Yes, indeed, this theoretical retreat is always necessary. The author lists some core ideas of forward-looking companies, one of which is that they can guide and motivate employees, meet the needs of human nature and must go beyond the pursuit of corporate profits. Enterprises, like people, always need to conform to the law, not "special and mysterious". The book "Building a Evergreen Foundation" provides novel insights and opens up our thinking space.