Letv
1, Introduction
For a long time, LeTV has been committed to building a business system of "platform+content+terminal+application" in the whole industry chain. This model is also called "LeTV Mode" by the industry, that is, LeTV Ecology. Compared with the horizontal addition combination of other video websites, LeTV's vertical industry integration is equivalent to multiplication effect, leading the upstream and downstream to double the efficiency of each node in the industrial chain. Letv Ecology consists of four layers, 1 1 engine. 1 1 engine includes cloud video platform, e-commerce platform, user operation platform, advertising platform and big data platform at the platform level; Content operation and content library of content layer; Hardware of terminal layer and LetvUI system; The application layer includes: LeTV Store and application services.
2. Platform
On the platform side, LeTV has built an open platform for cloud video and an e-commerce platform. Among them, the cloud video platform has the largest bandwidth reserve scale in the industry, with a total storage capacity of 100PB, covering more than 400 nodes around the world.
3. Content
In terms of content, the copyright library of LeTV Film, a content company owned by LeTV Eco, LeTV Film and Huaer Film, covers more than 100000 TV series and more than 5,000 movies, and accelerates its efforts in the fields of self-control, sports, variety, music and animation. In terms of content operation, LeTV has more than 350 million monthly users and an average daily page view of more than 250 million, of which the average daily broadcast on the mobile terminal exceeds 654.38+billion, and the average daily broadcast on the big screen exceeds 654.38+million.
Letv Pictures is a film company under the Internet mode. In 20 13, 9 films were invested and released, with the box office exceeding 10 billion, and many big-name creations such as Zhang Yimou.
Huaer Film and Television is a professional TV drama company, with famous directors such as Zheng Xiaolong. Its famous works include TV dramas such as Desire, Story of Editorial Department, Golden Wedding, Peking Man in new york, and Queen of the Palace.
4. terminal
LeTV intelligent terminal consists of super tv, LeTV Box, LeUI and Leme. Letv intelligent terminal is built in CP2C mode, adhering to the concept of "ten million people are dissatisfied, ten million people participate, ten million people research and develop, ten million people use and ten million people spread", from the initial Letv 3D cloud video ultra-cleaner S 10 to "Letv Box" C 1 C 1S, and super tv Max70 and X60S. In 20 14, the sales volume in super tv exceeded10.5 million units, and the annual sales target was achieved two months ahead of schedule. Online sales in super tv are stable at over 20%, even reaching over 30%. 20 14 10 super tv has seized one-third of the online market share, which means that one out of every three TVs purchased online is super tv. In the future, LeTV's smart terminals will also include super phones, which will become an important hardware terminal of LeTV's ecology together with super tv.
LetvUI is a smart TV operating system independently developed by LeTV, and the latest version LetvUI 3.0 is a TV operating system that can realize full sensory control, which can help users completely abandon the remote control.
5. Application
Letv Store, a smart TV application market created by LeTV, is the first open platform for smart TV applications open to developers in China. With more than 3,000 TV applications; And cooperate with many smart TV manufacturers. LeTV Store provides users with many types of applications such as health, movies, games, shopping, KTV and education.