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Liang Zhiwei

Chen Yong, an out-and-out rural youth in Donglan Ai Dong Town, believes that "being rich is not rich, but being rich with fellow villagers is really rich". In recent years, he actively responded to the call of the Party Committee and government, returned to his hometown to develop the chicken industry, and became the leader of Donglan in developing the three-black chicken breeding under the forest.

1994 after graduating from high school, Chen Yong has been working outside the home, and has worked in auto repair and construction. Due to skilled technology, the annual income is not less than 65438+ 10,000 yuan. Although he is in a bustling city, he has always been attached to his beautiful hometown and missed his hometown folks. He hopes to use the technology he has learned to return to his hometown to develop and change the face of poverty and backwardness in his hometown. At the beginning of 20 12, he learned that Hechi city vigorously promoted the "five major projects", especially the implementation of industrial incremental upgrading and development of poverty alleviation projects, and encouraged the masses to develop breeding industry. After careful consideration, he gave up his well-paid job in coastal cities and set foot on the road home without hesitation. In March of that year, he established a professional cooperative for comprehensive planting of chestnut forest in Niujiaopo, Ai Dong Town.

Relying on the unique ecological environment of Donglan, combined with the market demand, Ai Dong Zhenniujiaopo Chestnut Forest Comprehensive Breeding Professional Cooperative vigorously developed the forest breeding of Donglan Sanwu Chicken to provide high-end and high-quality Donglan Sanwu Chicken for the market. In the mode of "cooperative+base+farmers", cooperatives promote the development of bases and implement large-scale production and industrialized operation by giving play to the leading role. 20 13, 1 1, Donglan Sanwu Chicken was certified by the Ministry of Agriculture for geographical indications of agricultural products, which provided a good development opportunity for cooperatives. At present, the cooperative has/kloc-0 brooding center, covering an area of 1 .500 square meters, with an annual output of more than 750,000 chickens. There are 3 demonstration bases for raising chickens under the forest, covering an area of 2,000 mu of forest land, driving more than 260 households to radiate, and producing 200,000 high-quality ecological Sanwu chickens annually.

With the expansion of black-bone chicken breeding scale, the problem of finished chicken sales is particularly urgent. Donglan Sanwu Chicken is tender in meat, delicious in taste, with good nutritional and medicinal value and good market reputation, but it lacks effective sales channels. The original products are mainly supplied to hotels, supermarkets and specialty stores in the county, with an annual sales of about 6,000 adult chickens and 300,000 black eggs, with a sales volume of about 600,000 yuan.

Since last year, Chen Yong has tried to sell finished black-bone chicken and black-bone eggs through the Internet to expand sales channels. Especially since this year, with the care and support of the county remote office, he has opened a personal WeChat, paying attention to subscription numbers such as "Pioneer Weiyuan" and "Donglan Weiyuan" in Hechi. As a distance education base in Hechi City, the cooperative has carried out special publicity on the "Our Village" column of the "Pioneer Weiyuan" WeChat platform, which has produced a good social response. At present, the cooperative's sales network has expanded from Donglanben County to Nanning, Liuzhou and Dongguan in Guangdong Province. Since the beginning of this year, more than 60,000 black-bone chickens and 400,000 black-bone eggs have been sold, and the sales amount is about 4 million yuan, which has achieved good economic benefits.