Basic situation
Since its founding 65 years ago, Zhengzhou Daily has adhered to the party spirit, authenticity and objectivity of news, firmly grasped the correct direction of public opinion, and created authoritative information with authoritative media. At the same time, close to the people, pay attention to people's livelihood, provide readers with colorful and pleasing spiritual food with extensive news reports, in-depth observation and thinking, rich cultural heritage and exquisite production quality. In recent years, Zhengzhou Daily has actively fulfilled the dual responsibilities of provincial capital media, followed the pace of the times, actively adapted to the rapid development of emerging media, innovated institutional mechanisms, and strengthened team building. News practice has achieved fruitful results, social influence has been continuously expanded, the level of public opinion guidance has been continuously improved, and good social and economic benefits have been achieved.
Zhengzhou Daily has a large circulation, covering Zhengzhou and its surrounding areas intensively, and radiating to many parts of the country and the world through digital newspapers, which well reflects the social influence and market competitiveness of major newspapers in the provincial capital.
Publish information
Competent unit: Zhengzhou Newspaper Group
Organizer: Zhengzhou Daily
Publication cycle: published on Monday.
Mailing code: 35-3
Domestic uniform serial number: CN4 1-0048
Zhengzhou Evening News was founded on 1949, and its headline was inscribed by Mao Zedong. Zhengzhou Evening News is headed by Zhengzhou Newspaper Group and sponsored by Zhengzhou Evening News Agency.
In 2002, Zhengzhou Evening News was completely revised, and the expanded version of Zhengzhou Evening News was positioned as an urban life newspaper. The purpose of running a newspaper is to grasp the correct direction of public opinion, pay attention to people's lives, and pay attention to reporting informative, interesting and service news in social life; Highlight the news, readability and practicality. On the basis of inheriting and developing brand advantages, we will create a new mainstream media in the Central Plains with a brand-new concept of running a newspaper, a brand-new layout and a brand-new content. At present, its circulation is the highest in Zhengzhou, the provincial capital, and it has the only subway print media in Henan Province-Zhongyuan Metropolis Daily and Zhongyuan Mobile Newspaper, Zhengzhou 19 Building Website, Community Newspaper and County and City Newspaper.
Publish information
Competent unit: Zhengzhou Newspaper Group
Organizer: Zhengzhou Evening News Agency
Publication cycle: Saturday newspaper
Publication date: Monday, Tuesday, Wednesday, Thursday, Friday and Saturday.
Mailing code: 35-4
Domestic unified serial number: CN4 1-0002 Zhongyuan. Com was founded in 1998. It turned out to be the electronic version of Zhengzhou Evening News. In 2002, it was renamed Zhongyuan News Network and Zhongyuan. In June 2007, it was approved by the State Council Press Office as the first in China.
In recent years, the Central Plains. From small to large, from weak to strong, from obscurity to well-known in the industry, com is deeply loved by netizens. At present, it has a team of nearly 100 people, 100 servers, a 300-square-meter broadcast hall, more than 30 columns such as news, forum, "Xintongqiao" and Zhengzhou Tong, and updates nearly 3,000 news in real time every day. The ability to guide public opinion has been continuously enhanced, and its influence has been continuously enhanced. In 20 13, Xintongqiao column won the first prize of China News Award, becoming the only local news website that won this honor that year, filling the blank of Zhengzhou newspaper industry. Central plains. Com has developed into an important network public opinion position in Henan province, and the global Chinese know Zhengzhou's main network window.
Central plains. Com also keeps pace with the mobile Internet and strives to build an all-media matrix in the Central Plains. Com, and has launched mobile multimedia platforms such as Yunzhongyuan mobile phone client, Pocket Zhongyuan WeChat and Zhongyuan. Official Weibo. The influence of official website and Weibo in the Central Plains. Com, has occupied the first place in Henan media website, and the "Pocket Central Plains" WeChat platform has also become the first WeChat platform for Henan life service. Before the Tenth Journalists' Day in 2009, Zhengzhou Daily launched the "Zhongyuan Mobile Newspaper" business, which was undertaken by Zhengzhou Evening News Agency. Zhongyuan Mobile Newspaper is the only fifth media in Zhengzhou that has been approved by provincial and municipal news authorities. The orientation and thinking of running a mobile newspaper is to publicize Henan and report Zhengzhou from the perspective of covering the whole province. High-end business people and government staff in the province are the mainstream people who subscribe to mobile newspapers.
The news information of Zhongyuan Mobile Newspaper is short and pithy, with a large amount of information. The content selects the essence of newspaper and network information to the greatest extent; In operation, it realizes instant reception, turns over with reading, completely breaks the time and space limitation of traditional paper media, and makes readers really enjoy the reading pleasure of "holding Gankun in the palm and seeing the world in the hand". 20121212. On October 2nd, CCTV's News 30 Minutes at noon and News Network in the evening reported twice that Zhongyuan Mobile Newspaper published the news that "President Hu Jintao's New Year message attracted enthusiastic attention from people at home and abroad and the readers of mobile newspapers had heated discussions", which greatly promoted the brand of mobile newspapers.
Zhongyuan Mobile Newspaper covers three major operators: Henan Mobile, Henan Unicom and Henan Telecom. All mobile phone users with MMS function can subscribe, and send a morning paper every morning and afternoon. Zhongyuan Metropolis Daily was jointly created by Zhengzhou Newspaper Group, Zhengzhou Evening News Agency and Zhengzhou Rail Transit Co., Ltd. and published on February 28th, 20 13, with a circulation of 260,000 copies per issue.
The appearance of Zhongyuan Metropolis Daily has filled the gap in the competition of Zhengzhou newspaper market, and it is the only exclusive free reading of Zhengzhou Metro.
With the opening of Zhengzhou Metro 1 Line, Zhongyuan Metro Newspaper was published at the same time, monopolizing high-quality subway media channels. Through the double screening of distribution channel (subway) and distribution time (peak time), the most dynamic group (white-collar office workers) in the most dynamic metropolis was occupied through free distribution.
The target audience of Zhongyuan Metropolis Daily is young urban white-collar workers, aged 18 to 55.
Zhongyuan Metropolis Daily follows the excellent newspaper media model of "free+information+channel", reaching the target readers at the first time and place, meeting the first demand of readers, becoming the news and life information source of the most consuming group in Zhengzhou-subway people, and also profoundly affecting their life and consumption behavior.
Zhongyuan Metropolis Daily takes fashion, information and practicality as its content orientation, and integrates various elements closely related to urban life. It is full of interest, with distinct urban attributes, white-collar attributes, fashion attributes, consumption attributes and entertainment attributes, adhering to the concept of "real life, happy reading" and providing readers with a more relaxed way to receive information.
At present, the Central Plains Metropolis Daily has 32 ~40 editions per week, which are printed in full color, and the outer cover is coated paper, and is published every Thursday. The content is divided into two stacks. The first stack is "men's stack", which is mainly composed of hard-core information such as news, science and technology, military affairs, financial management and history. The second stack is "women's stack", which is mainly composed of soft information such as clothing, beauty, parenting, reading and entertainment.
Zhongyuan Metropolis Daily is a free newspaper, which is published for three days every Thursday, including Thursday at 7: 30 am-10: 00, Friday11:30-14:30, and Saturday afternoon14: 30. The distribution channels of Zhongyuan Metropolis Daily also cover high-end office buildings, underground parking lots of department stores, and high-end reader-intensive places such as Zhengzhou high-speed railway station and Zhengzhou International Airport flights. Zhengzhou Community Newspaper is a community service newspaper founded by Zhengzhou Evening News. On April 25th, 20 13, the first community newspaper Jinshui Zhengdong Gold Edition of Zhengzhou Evening News met with readers. As the first community newspaper in Central China, Zhengzhou Community Newspaper aims at "our Zhengzhou people's own newspaper" and "we will always be by your side", and is close to the community and residents, providing comprehensive community information and helping residents solve problems.
Then, Guanchengdong Community Gold Edition, Erqi Zhongyuan Community Gold Edition, Dengfeng Community Gold Edition, Public Service Broadcasting, Xinmi Broadcasting, Xingyang Broadcasting and Zhongmu Broadcasting also appeared one after another. At present, there are eight community newspapers in Zhengzhou, covering Zhengzhou 10 counties and cities. Due to the high population density in Zhengzhou, the circulation of Zhengzhou Community Newspaper in various counties and cities is about 50,000, exceeding 1.5 million, and the total circulation of Zhengzhou Community Newspaper reaches one million. 8 community newspapers, once a week, printed in full color, 8 to 16.
Zhengzhou community newspaper is distributed free of charge in different regions. In addition to Zhengzhou Evening News subscribers, they can see the community newspapers in the corresponding areas. High-end residential areas, shops along the street, buildings, schools, colleges and gas stations are all free distribution points of community newspapers. High density and high coverage have expanded the influence of newspapers, won the praise of readers and attracted the attention of domestic newspapers. Zhengzhou Little Cherry Magazine was established in April 2009. It is jointly invested by Zhengzhou Newspaper Group (formerly Zhengzhou Daily), New World Newspaper Co., Ltd. and Henan Little Cherry Animation Group. The company is a state-owned holding enterprise. On June 1 2009, the General Administration of Press and Publication issued "Reply on Agreeing to Establish Little Cherry Magazine", which was sponsored by Zhengzhou Newspaper Group (formerly Zhengzhou Daily) and operated by Zhengzhou Little Cherry Magazine Co., Ltd. Little Cherry is the first periodical named after national animation stars in China history and a new milestone in the history of animation brand building in China. The first half of the magazine is a cartoon of Little Cherry's childhood, and the second half was founded at the end of 20 1 1, which is the publication of Henan Young Pioneers Team, Little Cherry Good Boy.