Slogan in Tencent Classroom is an online education platform for vocational training. Popular recommended courses include five modules: study abroad examination, IT Internet, public examination, job hunting, testing and design. It can be seen that Tencent's target users are people who want to improve their careers and take entrance exams. ?
Tencent classroom users include professionals and entrance exams, which correspond to different usage scenarios. ?
A. expert
The study time of professionals is fragmented, such as commuting, taking breaks, getting off work and spare time.
B. Entrance examination crowd
The examination crowd facing the pressure of studying abroad, postgraduate entrance examination and public examination has relatively modular time, and the time is relatively abundant and fixed. You can take some time to recharge every day. ?
A. expert
Both Xiao Bai, who just joined the job, and the old driver in the workplace hope to recharge themselves in the shortest time and help them in the workplace. Therefore, courses around career growth have become just needed. This course needs to meet the professional skills training in the workplace and the guidance of famous teachers. In addition, there will be personal hobbies after work, and if there is relevant course guidance, the learning cost can be reduced.
? B. Entrance examination
For those who study abroad, it is obviously a relatively efficient way of learning to take the postgraduate entrance examination and take the public examination under the pressure of the examination, if they can stay at home and receive the guidance of famous teachers.
1) Tencent classroom products include users, teachers and customer service.
2) Users and teachers, users and customer service are the most contacted in this product.
3) The user establishes contact with the corresponding teacher through "Contact Teacher" in the course registration page, and the teacher can contact the user through the mobile phone number after obtaining the authorization of the user. Users contact the official customer service through feedback and suggestions.
The data flow of users participating in classroom learning is shown in the following figure.
The key page for users to meet teachers is course center. Including course introduction page and class page, through which users and teachers are connected, is the intersection of all data of this product.
1) has two product critical paths.
First, choose a course.
Second, class.
The key pages of this product are course introduction page and course page. As shown in the figure below.
As can be seen from the Baidu index in the figure below, Tencent classroom started to iterate from April 20 14 to February 20 17, which is a period of rapid development, and it is a period of steady increase from February 20 17 to now.
From the product iteration records provided by App Store, the iteration path of this product for nearly one and a half years is sorted out.
From the above picture, we can draw the following three conclusions:
1) From July 2017 to June 20 18, Tencent's classroom was updated frequently, with an average of two versions per month.
2) After entering 20 18, the update rhythm slows down, with an average shift every month;
3) The iterative path of Tencent's classroom function is: live broadcast → recording and broadcasting → searching courses → instant messaging → user evaluation → payment → welfare activities.
For online education platform, in terms of product function priority, curriculum resources, curriculum discovery and instant messaging are the highest priority functions. The iterative path of Tencent classroom is iterative in this way, and product planning is ok.
As for the advantages and disadvantages of this product, I am exhausted in view of the deep night, so I won't change it tonight. Finally, leave a conversation between big bosses. Good night~
Snail 20 18. 12.05438+0