1. figurative \ x0d \ x0d \ figurative symbols refer to expressing meaning directly with representative objects. This technique is straightforward, clear at a glance, easy to understand and quick to remember. For example, the symbols of the education industry take books as the image; The symbol of the railway transportation industry takes the locomotive as the image and so on. \x0d\\x0d\● The figure of human body modeling \x0d\\x0d\ People's body posture and movements can completely convey a simple and clear concept, which is widely used in signs. For example, in the following example, the logo of the real Kung Fu catering industry takes Bruce Lee as the image, which makes the logo vivid. \x0d\\x0d\● Graphics of animal modeling \x0d\\x0d\ As early as ancient times, people regarded animals as symbols of totem worship. Even in today's society, people still have a soft spot for animal modeling. However, it should be noted that when choosing animals, we should consider that different regions have different preferences for animals. \ x0d \ x0d \ ● Plant-shaped graphics \ x0d \ x0d \ The application of plant-shaped graphics in logos often gives people a fresh and hearty feeling. \x0d\\x0d\● Graphics of object modeling \x0d\\x0d\ Graphics of object modeling cover a wide range. Vessels refer to all kinds of vessels. From towering buildings and huge vehicles to pencils, electrical sockets and plugs, stationery, tableware and so on. \x0d\\x0d\● Natural modeling graphics \x0d\\x0d\ Natural phenomena are symbols of mysterious natural forces. Astrology, water and Mars are common themes in such constellations. \x0d\\x0d\2。 Abstract \ x0d \ x0d \ abstract symbol refers to an abstract figure composed of rational and pure points, lines, surfaces and bodies to express meaning. This kind of logo has great space in modeling effect, and has a strong sense of modernity and symbolism. For example, the logo in the middle below is the logo of an Israeli gallery, which is expressed with very abstract lines and has a strong sense of symbols. \x0d\\x0d\ Note: Abstract class symbols are not as easy to understand as concrete figures, and sometimes even ambiguous because of the lack of straightforward meaning expression. \ x0d \ x0d \ abstract signs can be divided into the following four categories according to their different forms: \ \ x0d \ x0d \ ● circular logo design \ x0d \ x0d \ circles are easy to attract people's visual attention and form a visual center. At the same time, the shape of \ x0d \ x0d \ symbolizes perfection, fullness and roundness, so it is widely used in signs. Circular logo graphics can generally be divided into three categories: regular circle, ellipse and compound shape. \x0d\\x0d\● Quadrilateral logo design \x0d\\x0d\ Quadrilateral has four corners and a center. Compared with a circle, a square has certain directionality. Square, rectangle, trapezoid and diamond are all squares. \x0d\\x0d\● Triangle logo design \x0d\\x0d\ The triangle in the logo mainly has two forms: one is an upright triangle, which is particularly stable; The other is an inverted triangle, which supports the broad top on a fulcrum, forming an extremely dangerous balance way. \ x0d \ x0d \ Note: The triangles here are mainly isosceles or equilateral triangles, because such triangles can give people a sense of stability and balance. \x0d\\x0d\● Polygon logo design \x0d\\x0d\ Polygon refers to the combination of various geometric shapes. Generally, there are two forms: one is formed by cutting various geometric shapes, such as circular and square cutting; The other is the juxtaposition of various geometric shapes. In logo design, polygons can often express various forms and contents. \x0d\\x0d\ Note: In terms of visual memory, polygons are not as easy to remember as other simple geometric shapes. \x0d\\x0d\● Directional logo graphic \x0d\\x0d\ Directional shape is also called arrow shape. The original meaning of an arrow is an arrow, which is extended to point or face. In space, different angles and directions of arrows have different meanings. If the arrow is up, it means rising and standing upright; The down arrow indicates lowering and downward. It can be seen that arrows in different directions represent different meanings. \x0d\\x0d\3。 Text-based logo \ x0d \ x0d \ Text-based logo refers to the logo whose logo image is mainly text. Character symbols can be divided into Chinese character symbols, letter symbols and number symbols according to different graphic types. \x0d\\x0d\● Chinese character symbols \x0d\\x0d\ Chinese characters are considered as a model of ideographic characters and ideographic characters. People often use the symbolic meaning of Chinese characters to express their wishes for good things. Chinese characters are also widely used in logo design. For example, as shown in the figure below. \x0d\\x0d\● Letter symbols \x0d\\x0d\ Letter symbols have the advantages of simplicity and various forms. It is widely used in logo design. Letter signs are generally in the form of a combination of letters and hieroglyphs. Among them, letter combination includes full name letter combination, single letter, letter abbreviation combination and other forms. \x0d\\x0d\● Digital symbols \x0d\\x0d\ Digital symbols refer to symbols based on numbers. Numbers are loved by more and more people because of their uniqueness and easy recognition. \ x0d \ x0d \ constellations can also be classified from other angles. For example, according to the classification of constituent elements, signs can be divided into graphic signs, text signs and composite signs; From the perspective of users, it can be divided into commodity trademarks and service trademarks.