Misleading, luring and deceiving consumers means that business operators use false or other improper means to deceive and mislead consumers with false information and damage their legitimate rights and interests when providing goods or services.

Inducing consumption is an important marketing tool for online teaching and training institutions. During the epidemic, online education developed by spurt. However, behind the vigorous development, some institutions frequently appear chaos such as "induced consumption", which disrupts the online education market to varying degrees.

exist problem

The quality of content is difficult to guarantee. The products of some online education institutions tend to be homogeneous, enterprises have increased their investment in marketing and customer acquisition, and traffic thinking dominates. Although it seems lively for the development of the industry, it may not really promote the development of education. "The person in charge of an online education platform said," The only useful skills are those mentioned in the open class. After purchasing the course, most of the time in a class is spent on inducing consumption.

"It is easy to pay fees but difficult to refund fees" and "Ask questions every day when you continue to attend classes, but no one is seen when you leave classes" have become the common slot of many institutions. Some online education institutions adopt prepaid mode, and users can recharge at one time. Once these institutions have problems, it is difficult for parents to recover the money.