Yi Lian was born in 1980. Before entering Chinese mainland, the clothing of this brand had been exported to the United States. The main target is American college students. The brand logo is a cute bear dressed as a college student, with a handout or book in his hand, or a backpack, a baseball cap, a plaid shirt, khaki pants and basketball shoes.
E-land is a brand rooted in the traditional American New England culture. It is based on the Ivy League schools composed of eight famous universities in New England in the eastern United States: Brown University, Columbia University, Dartmouth University, Cornell University, Harvard University, Binzhou University, Princeton University and Yale University, emphasizing classics and traditions and positioning itself in the campus style of American universities.
Does Yilian own E? Land, TEENIE WEENIE, ROEM, EBLIN, PLORY, SPAO, PRICH and many other brands.
Extended data:
1, its subsidiary:
Yilian Group has 15 subsidiaries in six countries around the world. Among them are the parent company of Elegance Group, E Land for adult casual wear, E LANDWORLD for children's wear/underwear, DECO and E.L.INTERNATIONAL for women's formal wear, 200 1OUTLET, the only large discount supermarket in Korea, LEAD and E.BUSINESS for decoration, E.LANDSYSTEMS for consulting, FRANCIA for furniture industry, NEWCORE for large department stores, etc.
2. China Yilian Group
As an important part of its globalization strategy, China Yidi China was established in 1994, with its headquarters in Shanghai. After more than ten years of continuous innovation rooted in the local area, the group has more than 40 brands and more than 7,000 stores in more than 0/00 large and medium-sized cities across the country. Since 20 10, China Yilian has introduced retail, catering, tourism and other business departments, and its core business has been continuously expanded, becoming an innovation leader in the fashion retail market in China.
Baidu Encyclopedia-Love in Clothes
Yilian official website-Group Introduction