2. To find the headquarters of Chen Guang Stationery, you can use Chen Guang Stationery in official website or consult the local stores of Chen Guang Stationery. These two methods are more reliable.
3. Fill in the application form for joining and submit it to the Head Office for review.
After approval, you can open Chen Guang Store by signing the agency agreement.
Chen Guang stationery has a good prospect. Stationery is a must-have item near schools or office buildings. There are many advantages in joining. Is a new wave of entrepreneurship, product advantages, good quality, low cost, more suitable for everyone to join.
Fees and conditions for joining M&G stationery:
Chen Guang stationery is a very famous stationery brand, which is favored by consumers and franchisees. 20 19 franchise stores are very promising. At present, the cost of opening a shop for this brand is not much, which is mainly used for brand joining fee, store rent, decoration and pick-up fee. Generally speaking, its investment is not large, which is affordable for ordinary investors.
Chen Guang stationery is deeply loved by consumers, and its products are of good quality, affordable and cost-effective. In fact, its requirements for opening a store are not high. As long as the franchisees are enterprising, have stores or business premises in the regional market, have certain capital investment ability and certain risk tolerance, they can apply for joining.
Extended data
Pre-accession survey
It is difficult to judge a franchise project only from the superficial situation such as the amount of investment and the number of franchise stores. In fact, entrepreneurs still have to examine the profit model and joining system of the project.
First of all, it is best to secretly inspect the joining projects of interest. Go to the franchise stores of the project for consumption, chat with the store or clerk as a customer, estimate the daily turnover, analyze the customer base, consumption cycle and so on; After the investigation lasts for a period of time, see if the results of the investigation are consistent with the contents introduced by the joining headquarters, so as to judge the honesty attitude of the other party.
Don't cooperate with dishonest leaders.
And if the project has never opened a franchise store at all, or the first store is less than a year old, you will ignore it.
Finally, it is necessary to understand the improvement of the franchise system of franchise projects. For example, check the leader's understanding and operation level of the franchise business model to see if he has a set of written and operable franchise management manuals and franchise store operation manuals; See if he is responsible and cautious about the choice of franchisees and the location of franchisees; See if he attaches importance to the interests and follow-up management of franchise stores.
The best way for this kind of inspection is to participate in the training organized by the league leaders, and then prepare a lot of questions to "make things difficult" for them to see if they are fully prepared for joining the project.
Matters needing attention
Trademark registration certificate
According to the requirements, the head office should show the trademark registration certificate.
The so-called franchise means that the headquarters authorizes the brand to the franchise store. In other words, the headquarters must have a brand before it can be authorized to franchise stores.
In other words, the headquarters must first obtain the trademark registration certificate issued by the Trademark Office of the State Administration for Industry and Commerce.
Before joining, franchisees must first confirm that the headquarters does own this brand, so as to join with confidence.
mode of payment
Payment method of commission: Generally speaking, the head office will charge franchisees three kinds of fees, namely commission, commission and deposit. The so-called joining fee refers to the fee charged by the headquarters to help franchisees with the overall store opening planning and education and training before opening a store.
Royalty refers to the fees that franchisees need to pay for using the headquarters trademark and enjoying goodwill. This is a continuous charge. As long as franchisees continue to use the trademark of the headquarters, they must pay regularly. The payment period can be once a year, quarterly or monthly.
As for the deposit, it is the fee charged by the headquarters to ensure the franchisees to effectively perform the contract and pay on time.
Among them, due to the continuous collection of royalties, some franchise headquarters will require franchisees to write a check for the full amount of royalties during the contract period when signing the contract. For example, the contract period is five years, and royalties are paid annually. Some headquarters will require franchisees to pay royalties for five years with five checks at a time.
When the franchisee meets the requirements of the head office to draw up all the check denominations of royalties during the contract period at one time, he must remember to add a note to the contract. When franchisees close stores and no longer open stores, the head office must return the unexpired royalties to safeguard its own rights and interests.
supply price
Supply price of headquarters: In general franchise contracts, the headquarters will require franchisees to purchase goods from headquarters, and it is not allowed to purchase goods privately. This is often the most controversial part of the headquarters and franchise stores.
Because franchisees often think that the supply price of headquarters is high, they purchase from abroad on their own. However, based on the consistency of the quality of the chain system, the headquarters had to ask the franchise stores to purchase from the headquarters in a unified way, which led to disputes.
A more reasonable way is for franchisees to ask in advance that the price supplied by the headquarters should not be higher than the market, or it is acceptable to be higher than the market, so as to avoid disputes between the two parties on the price afterwards.
Business circle guarantee
Business circle guarantee: Usually, in order to ensure the business interests of franchise stores, franchise headquarters will set up business circle guarantee, that is, no second branch will be opened in a business circle.
Therefore, franchisees must be very clear about the scope of the business circle. But the common situation is that the headquarters is not far from the business circle, and opening a second store will affect the business of the original franchise stores and cause protests. In fact, if the headquarters is located outside the security business circle, the franchise stores have no right to protest.
However, it is worth mentioning that when some chain stores increase or reach saturation, it is difficult to open new stores under the protection of the business circle, so the second brand is developed by accident.
It means to use another new brand name, and the business content is exactly the same as the original brand, so there is no need to be restricted by the business circle protection of the original brand.
For example, there used to be a housing intermediary chain system, which was like this. In the end, of course, it would attract a group of boycotts from franchise stores. Therefore, in order to protect their own rights and interests, franchisees should clearly state that the headquarters shall not develop a second brand with the same business content when signing the contract.
M&G Stationery official website-Join Chenguang
Baidu encyclopedia-join